Many entrepreneurs who are publishing online have questions about copyright. In particular they are often worried about their material being stolen. From a marketing point of view, having your blog posts, videos and slide shows reused by others is useful, as long as you get credit (and a link back to your own site).
That’s where Creative Commons comes in. It allows you, as a content creator, to specify who can use your content, when they can use it and how they can use it.
This past weekend I was at Podcamp London and attended a session about Creative Commons. Rodd Lucier, the presenter, has created this slide show about Creative Commons and how it can be used. While Rodd is presenting from the point of view of an educator, for anyone new to the ideas of copyright and Creative Commons, this slide show (complete with audio) is a useful introduction.
I hope you enjoy this presentation, and more importantly, learn how Creative Commons can be used in your business.