Marketing is not always something small business owners embrace. For many it’s a necessary evil … like a root canal. You know you need to do it but you don’t have to like it.
There are a number of misconceptions people have about marketing that makes it hard for them to get results. In the SOS 4 Your Business
in Business Blog Talk radio show I discussed them with host Yvonne McCoy.
Topics discussed were:
- not putting all your marketing eggs in one basket
- using the marketing medium your customers use
- having a marketing message geared to your audience
- marketing is usually a long-term strategy – you’re a farmer not a hunter
- and more
Listen to the replay of the show at SOS 4 Your Business or here by pressing play below.