Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.
However, making a video is easier than ever. The above video was created on Facebook Live using my desktop computer’s webcam and a headset. But it could just have easily been recorded using my cell phone’s video camera.
The part that took the longest was adding the captions to the video – which was pretty quick because Facebook will generate them for you. All you have to do is edit them.
There are so many places where people are using video online:
- Facebook Live
- Uploading prerecorded videos to Facebook
- Instagram Stories
- Facebook Stories
- Attached to your LinkedIn profile
And probably more.
Are you using video marketing? Leave a comment and tell me why or why not.