Information Marketing

Information Marketing – newsletters, ezines, blogs, articles, podcasts, teleseminars

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 3

Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play […]

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes.

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1

While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have

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Ten Ways to Market Your Business For Under $100 – Part 8 – Increase Your Profile Through Public Speaking

It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this

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Ten Ways to Market Your Business for Under $100 – Part 7 – Can a Blog Help You Build Your Business?

Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids

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Ten Ways To Market Your Business For Under $100 – Part 6 – Using A Free Report To Build Trust

Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch. A great way to build trust is by offering a free report or white

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Ten Ways To Market Your Business For Under $100 – Part 5 – Gain Trust and Build Long Term Customers With a Newsletter

One of the best ways to promote your business, build long-term customers – as well as keep your existing ones – is by producing a top-quality newsletter. Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing

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