Marketing Basics

Marketing Basics to promote and market your small business

Create a marketing plan in one week

Create a Marketing Plan in One Week

Mark Satterfield says, “Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.” I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard

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Be authentic in your marketing

What Does it Mean to be “Authentic” in Your Marketing?

The word authenticity is often and bandied talking about marketing and branding. But far too often people are left wondering what exactly this means as it relates to their social media marketing. For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you.

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