In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again. Facebook said: Page posts will still appear in the newsfeed, though there may be fewer of them.” Before I get into what this means for your business, let […]
Is Facebook Marketing Dead? What the new algorithm means to small businesses Read More »
When talking to small business owners I keep hearing about their frustration with Facebook: I don’t know what to post! It takes too much time I keep forgetting to post and now no one is paying attention Why am I posting anyway? Sound familiar? I know exactly how you feel. I remember
Are you already behind on your 2018 Facebook posts? Read More »
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook. Groups allow
Facebook Groups vs Fan Pages – Which Should You Have? Read More »
I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here. Highlights of what we talked about: We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective. [bctt tweet=”Video
LinkedIn, Facebook, Pinterest and more on Video Marketing Madness Read More »
Earlier this month I had the pleasure of being a guest on the Marketing Strategy Session podcast where Jeff asked me about Facebook advertising. Originally this was supposed to be a Google Hangout on Air but Murphy’s Law was in effect and while I could hear Jeff, he couldn’t hear me. As a result, we switched
Get Customers for Pennies on Facebook Read More »
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”. Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If
Better Facebook Advertising Read More »
This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money? Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.” Facebook puts the button
Facebook Boost Post Ads: Are They Worth It? Read More »
There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
Which Social Media Site is Right for You? Read More »
The 5th Facebook marketing myth is that you must keep your personal profile and your business page (fan page) 100% separate. However, what better way to let potential customers get to know, like and trust you than to let them see the real you on Facebook? Don’t miss the other 4 videos in the series.
Facebook Marketing Myth 5 – Keep Personal and Professional separate Read More »
In video number 4 in the series 5 Facebook Myths Sabotaging Your Facebook Marketing I address the issue of how much time social media marketing seems to take. However, the truth is Facebook marketing doesn’t have to take over your life. Here are some suggestions to avoid having Facebook marketing consume hours of your life. Did
Facebook Marketing Myth #4 – It takes too much time Read More »