If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects.
What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things you can do to optimize your profile for SEO (search engine optimization).
This short video shows you a couple of simple things you can do to optimize your profile. If you haven’t done so you need to create your customized LinkedIn URL, and customize the anchor text on the links to your website.
In addition to changing your links, you should also include the important keywords in your profile summary. This will ensure you come up in searches within LinkedIn as well as making you more search engine friendly.
So, head on over to LinkedIn and make these changes. It should only take a few minutes but it will make a difference.
Andrea J. Stenberg
