One of the changes Facebook has made recently is the ability to choose whether you’re posting as yourself (linked to your personal profile) or posting as your page. This affects posting to your page, posting to your personal profile or leaving comments on other people’s walls.
Let me explain. Previously, if you went to your Facebook page – your business page for example – any posts would appear as having come from the page. For most people that didn’t matter too much; it was fine posting to their page as the page.
However, sometimes it makes sense for you to post as yourself. For example, I’m one of the admins for the BNI Synergistics Facebook page. This is a page for the BNI group I belong to here in Owen Sound. When making announcements about meetings and speakers it makes sense for those to come from the page.
Other times I want to share my personal thoughts about a meeting or speaker – my personal thoughts should come from me because I’m not speaking on behalf of the group. Also, I want to show my friends that I’m a member of BNI. If I post to the BNI page as Andrea Stenberg, people see that I’m involved in BNI. If I post as the page, they don’t know it’s me.
Change your Facebook page settings
To do this, you need to change your settings. Go to “edit page” under your page’s photo then choose “your settings”. Then remove the check in the “Posting Preferences” box. Conversely, if you want to ALWAYS post as the page and never as yourself, make sure this box is checked. You’ll need to make this change for every page you administer.
Switch between using Facebook as a page or as your profile
Next, go back to your page and choose the “Account” drop-down menu and select “Use Facebook as Page” in order to post as your page.
**Warning: On several occasions when I’ve tried to switch back from posting as a page to posting as myself, Facebook has crashed on me. If that happens to you, just close the web browser tab you’re in then log back into Facebook. You should be posting as your profile once again.