When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people.
But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social media tool. Now it is invaluable for a variety of reasons. First Google Plus profiles and pages give you some serious SEO juice. Google search loves other Google products so any links and keywords you use really help your search engine rankings.
But more importantly, the free tools available in Google Plus are really useful.
“Hangouts” are an amazing communication tool. You can have private voice/video chats with other users. In fact, you can have groups of up to ten people on a video call. If you are in Canada or the U.S. you can use Hangouts to phone land lines free of charge. I’ve been using it to cut down on my cell phone bills.
You can also do “Hangouts On Air” which are public broadcasts. You can use a webcam or view your screen to create free webinars. And it’s automatically saved to your YouTube account so you never have to worry about forgetting to hit record.
It’s fairly easy to set up an account however, I know many of my readers are not a tech-savvy (nerdy) as I am. That’s why I found this great video that walks you through the steps of setting up your G+ account. Enjoy the video and consider setting up your own account. I will be doing some Hangouts On Air starting soon and would love to have you on the calls.