Podcasts are a great way to help promote your business by showcasing your expertise, spreading the word about your company, products, and services, building community with your target market, and more. Here are 5 unconventional tips to help you along your way.
1) Sponsor a podcast whose audience fits your target demographic. You don’t need to start one yourself, just look for an appropriate one that already exists. A classic example of this is Dixie sponsoring the Mommycast. Dixie didn’t create a podcast themselves; instead they found one whose audience fit their target demographic and partnered with it.
2) Podcast on an unrelated topic to your business, but which has enormous appeal to your audience. An example of this is Whirlpool’s American Family on family issues. Hey, wouldn’t a podcast on dishwashers be boring?
3) Forget about the size of your listening audience! This isn’t radio. A small number of very passionate listeners are much more important than a large number of somewhat interested listeners. Since podcasting can target niche audiences (since it’s inexpensive unlike radio or TV), audiences tend to be passionate about the topic.
4) Take your podcast to your audience! Don’t expect your target audience to magically find it. For example the Financial Aid Podcast heavily promotes via MySpace, as the demographics of both are extremely similar, and RightLookRadio advertises in industry publications.
5) Don’t call it a podcast — the name confuses and/or scares many people. You could call it radio — people understand and are comfortable with radio. For example GrapeRadio is quite popular, and many of their fans neither know nor care that they are listening to a podcast.
And for over 100 more tips on successful blogging and podcasting, I invite you to grab your free copy of my ebook Secrets of Successful Blogging at www.SecretsofSuccessfulBlogging.com
By Ted Demopoulos, author of “Blogging for Business” and “What No One Ever Tells You About Blogging and Podcasting”
Article Source: Ezinearticles.com
