The Baby Boomer Entrepreneur
  • Home
  • About
  • Blog
  • Contact
  • Coaching
  • Training

Archive for Twitter

7 Reasons to Start Video Marketing Today

7 Reasons to Start Video Marketing Today

Posted on May 2, 2019
by Andrea J. Stenberg

We are at a unique point in time when it comes to video marketing. While YouTube has been around for years and there are businesses and brands who dominate that platform, if you jump onto video for Facebook, Instagram, LinkedIn or other platforms you still have a chance to be part of the bleeding edge of video marketing.

Don’t believe me?

Here are 7 reasons why NOW is the time for you to get your business on video.

Video Makes You Money

According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Businesses using video get a 27% higher click-through rate and 34% higher web conversion rates, compared to businesses not using video.

Read More→
Facebook, Instagram, LinkedIn, social media, Twitter, Videos
Create Amazing Photos

Create Amazing Images for Your Social Media Posting

Posted on March 20, 2018
by Andrea J. Stenberg

When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.

Why Use Images?

Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)

Source: Buffer App

Tweets with images receive 150% more retweets than tweets without images. (Source)

BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

Facebook posts with images see 2.3X more engagement than those without images. (Source)

Start with Great Photos

One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.

The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.

The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business. Read More→

Blogging, Facebook, Instagram, Pinterest, social media, Twitter

A new spin on Automated Direct Messages on Twitter

Posted on November 2, 2011
by Andrea J. Stenberg

I’ve written a few times about automated direct messages on Twitter (Should You Send an Automated DM to New Twitter Followers? and Using Twitter: Another Look at Sending Automated Direct Messages)

An automated DM in Twitter is when you use software to automatically send a direct message to new followers. I was (and still am) against them because everyone knows they’re automated and are often annoying to the receiver. They do nothing to help the receiver get to know, like and trust you better. Getting people to know, like and trust you is your main purpose with marketing.

 

 

 

However, I recently received this automated DM and this is the exception to my no auto-DM rule. Why? Because it made me laugh – which is clearly the goal. It is poking fun at how most people craft these types of messages and instantly made me like the sender a little more. Therefore, it did the job.

What do you think? Leave a comment please.

Andrea J. Stenberg

Know, Like, Trust Factor, social media, Twitter

Is Your Social Media Marketing Working?

Posted on August 19, 2011
by Andrea J. Stenberg

I was a guest on Yvonne McCoy’s SOS 4 Your Business radio show where she asked me about social media marketing, and how to create a plan. I hope you find this interview helpful!

Listen to internet radio with SOS 4 Your Business on Blog Talk Radio
Blogging, Facebook, LinkedIn, Marketing Basics, social media, Twitter

What you should post to Twitter or Facebook

Posted on July 12, 2011
by Andrea J. Stenberg

What to say when posting to Facebook & TwitterIf you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.

You don’t want to be sharing what you ate for lunch or when you went to the bathroom.

On the other hand, you don’t want to be too promotional either; that turns people off. You need to find a balance.

What’s your social media brand?

No, I don’t mean your logo or your photo – although that’s part of it.

It’s how do you want people to think of you. If you’re a micro business – providing a product or service where your expertise is what sets you apart – then you probably want to be seen as an expert. You want to be the “go-to” person in your field.

How do you do this?

Be a resource

Provide useful information that your customers – and potential customers – need and want. You don’t have to create all the content yourself. Provide links to articles and blog posts that provide useful information. Using Google Reader and RSS feeds can be a great way to quickly and easily find content to share.

Someone who does a great job of this Read More→

Branding, Facebook, social media, Twitter
Next Page →
Low Cost Online Video Toolkit
Schedule your consultation now

Search This Site

Recent Blog Posts

  • Inspirational Quotes For Women Entrepreneurs
  • What Are Hashtags and Why Are They Important On Instagram?
  • Coaches & Healers – Do You Know Your Legal Liabilities
  • Catching Your Audience’s Attention And What to Do Once You’ve Got It
  • 7 Reasons to Start Video Marketing Today
4 Ways to Quickly Get Clients with Social Media

Andrea Recommends:

Finish Strong - 100 Day Challenge

The Ultimate Guide to Personalized Video 2019

WordPress Membership Plugin

LongTailPro

ConvertKit

PopupAlly

Follow me on Social Media

The Baby Boomer Entrepreneur | Copyright © 2021 All Rights Reserved
iThemes Builder by iThemes | Powered by WordPress
____
____
Thanks
_____________
Here's your free-report.
Click here to download the report.

Please download it and be sure to read it and pick an action to implement right away. You'll be glad you did.