Gathering a stack of business cards at a networking meeting isn’t the way to grow your business. It’s a way to add more clutter to your office. Seriously – having a superficial conversation then grabbing their card does you no good. If you are one of the rare people who actually does something with the […]
Business networking – don’t just gather names Read More »
Social networking – aka social media – is a way to connect to people online. The people component is often overlooked when people talk about social networking – they focus on the technology rather than the people. Facebook, LinkedIn and Twitter are examples of social networking sites. It may surprise you to learn that YouTube
What is social networking? A beginner’s guide Read More »
I’ve been seeing a disturbing trend on LinkedIn; a trend that is making me angry. People are starting their relationship with me by lying. Let me backtrack. LinkedIn has a much more rigid code of conduct than other social networking sites. On Twitter you can start following anyone you want: celebrities, politicians, brands, random strangers.
Don’t lie to me on LinkedIn (or anywhere else) Read More »
If you are using Facebook as a business networking tool, you’re probably trying to build a broad online network. Many people on Facebook only connect with people they know in the real world. Business people who are using Facebook as a virtual networking meeting however, need to be more of an “open networker” rather than
Why would you “unfriend” someone on Facebook? Read More »
One of the reasons social media has become so pervasive is that we all prefer to do business with people we know, like and trust. We’ve become suspicious of marketing and advertising; too often people don’t deliver what they promise. We can’t afford to spend our money on the unknown. But if I know you,
Your Reputation is Everything on LinkedIn Read More »
LinkedIn has a much more rigid set of rules regarding adding new people than other social media sites. If you break the rules you are much more likely to get a virtual hand-slap or get your account frozen than on any other site. It’s also not immediately clear how to converse with people you don’t
How to Build Relationships With Your LinkedIn Connections Read More »
In the previous two blog posts I wrote about Facebook’s unwritten rules which, if broken, can get you banned from Facebook. In today’s post I’m wrapping up this series with some additional thoughts on the subject. Getting Banned Isn’t the Only Issue If you follow ethical networking strategies on Facebook and focus on quality rather
Banned From Facebook? Part 3 – Other Things You Should Know Read More »
Update Notice: This is still a useful post, however you might also want to read a more recent one LinkedIn Connections – should you connect with people you don’t know? LinkedIn is one of my favourite social networking sites. It is full of business professionals who use the site for business purposes. No one is going
Things You Need to Know Before Adding New Connections On LinkedIn Read More »
Updated May 2017 If you’re new to social media marketing and trying to figure out where to start, it can be a daunting task. There are so many different sites; where do you go first? Even if there is a social media site devoted specifically to your industry or teeming with your target market, I
Facebook, LinkedIn or Twitter: Which Social Media Site is For You? Read More »
If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites
You Have Two Goals with Social Media Marketing Read More »