All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you work and gives them a taste of your personality.
In this video Yvonne McCoy and I discussed the know, like trust factor in marketing. We then had one of the viewers – Melanie Lane – join the conversation and we started talking about how it relates to sales.
I hope you enjoy our conversation.