Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your competition.
How do you do that?
One: Have a Consistent Posting Strategy
Don’t just be posting a bunch of random content just because it’s “viral” or it’s what other people are posting. Have some topics or types of content that you post over and over again. I don’t mean constantly posting “buy from me” posts where you talk about your products and services and try to sell them. I mean educational or entertaining posts that relate to your brand.
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