In this post, video strategist Andrea Stenberg shares how she went from avoiding the camera to using video to attract clients—plus simple, authentic strategies you can use to do the same.
If you’ve ever sat down to edit a video and thought, “There has to be an easier way,”—you’re absolutely right. That’s why I wrote this blog post: to show you video editing with Descript, an A.I. assisted video editing tool. For a long time, I used Camtasia for all my video editing. I liked it,
How I Use Descript to Save Hours Repurposing Videos (Without Losing My Mind) Read More »
One of the most common questions I get asked by business owners is: “How long should my marketing videos be?” And while I wish I had a simple, one-size-fits-all answer… the truth is, it depends. But before we get to the “how long,” let’s talk about why video length actually matters. Why Video Length Matters
How Long Should Your Marketing Videos Be? (Spoiler: It Depends) Read More »
Did you know that 60% of marketers avoid video marketing because they think it’s too time-consuming, too expensive, or just not for them? The truth? Video is one of the fastest ways to build trust, attract clients, and grow your business—when you do it right. But if you’ve been holding back because of something you
Have you ever thought about how to show pp as an authority on video to grow your business, only to stop yourself because you feel like you’re not expert enough? Maybe you think you need more experience, more credentials, or a bigger following before people will take you seriously. Maybe you worry that you don’t
How to Show Up as an Authority on Video (Even If You’re Not “The Expert”) Read More »
Are you struggling to grow your audience online and attract new clients because no one is seeing you or your posts? You’re not alone. The truth is, you can have the best offer, the best content, and the best message—but if no one knows you exist, it won’t matter. That’s why, in 2025, video is
Increase Your Visibility Using Video to Grow Your Impact & Income in 2025 Read More »
If the thought of hitting “record” makes your palms sweat, don’t worry—you’re not alone. Getting comfortable on camera is like training for a marathon. You don’t start by running 26 miles; you start small and build your way up. This approach hit home for me recently when I injured my leg. I went from walking
Nervous About Being On Camera? Start Building Your Video Muscles Now Read More »
You’ve probably heard the phrase, “Aim for the moon; if you miss, you’ll land among the stars.” It sounds great in an Instagram caption, doesn’t it? But in reality, following this mindset when setting your goals for the new year could be holding you back from real growth in your business. Here’s the thing: If
Goal Setting Gone Wrong: How to Set 2025 Goals That Actually Help Your Business Grow Read More »
Looking for tools to make running your business smoother, more efficient, and dare I say, even fun? ? You’re in the right place. Here’s my hand-picked list of tools and recommended resources for your business that I personally use or that come highly recommended by trusted friends and colleagues. Prices range from free to premium,
Recommended Resources for Your Business Read More »
Creating engaging and effective video content can be a daunting task, especially if you’re always scrambling at the last minute to decide what to talk about. My latest video, “What Videos Should You Create This March,” addresses this challenge head-on, offering practical advice for planning a successful video content strategy this month. Plan and Schedule