We are at a unique point in time when it comes to video marketing. While YouTube has been around for years and there are businesses and brands who dominate that platform, if you jump onto video for Facebook, Instagram, LinkedIn or other platforms you still have a chance to be part of the bleeding edge of video marketing.
Don’t believe me?
Here are 7 reasons why NOW is the time for you to get your business on video.
Video Makes You Money
According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Businesses using video get a 27% higher click-through rate and 34% higher web conversion rates, compared to businesses not using video.
Factors That Impact the Success of Your Facebook Ads Campaign
Is it worth boosting a post on Facebook?
I get that question a lot.
It’s easy to spend a lot of money on Facebook ads. If you’re not careful you can quickly spend hundreds or even thousands of dollars with little to show for it.
You see there are a lot of moving parts when it comes to creating a successful Facebook ads campaign. If any one of these pieces are not correctly in place it can dramatically ramp up your costs and drop your results.
Recently I was checking out a business from their Facebook page. Wanting to know more I clicked the About section, looked for the link to their website and clicked through. Instead of finding their website, I saw message from a domain Registration site saying “this domain has expired. Please renew it or it will be deleted”.
Your Most Important Business Asset
In 2019 your website is arguably your most important business asset. It’s your home on the internet. Your website gives your business credibility, visibility, lets people know how to contact you and more. For online entrepreneurs it’s their primary source of revenue
Creating content for sharing on social media can be time-consuming and mentally draining.
That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s going to expand your reach and save you a ton of time and effort.
I believe the best place to start with your content creation is with your blog. If you’re not a writer, hang in because I will have a tip for you following this section.
Blogging is important because it is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Pinterest or any of the other social platforms. You have to play by their rules, run the risk of getting booted off the platform and if you succeed in driving traffic to your profile you’re helping build someone else’s SEO.
When you focus on blogging, you’re building your online reputation, improving your search engine ranking and having the potential to grow your business in a meaningful way.
Each time you add a new blog post you’re adding a new page to your website. This is a new potential landing page, another opportunity for you to show up in a Google search and another reason for people to visit your website.
When using blogging as a marketing tool you want to focus on three things. First you want to provide valuable and/or entertaining content. This shouldn’t be fluff, or hastily copied from other pages.Read More→
