If you want 2022 to be an epic year for your business you have to stop “seat of your pants marketing”. You can’t just pull it out your ass any time you want to do marketing. You need to plan.
In this post I’m sharing 3 reasons why you need to start your marketing plan now if you want to create an Epic 2022.
To figure out what to say on live videos you first need to think about your overall goal.
Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.
In my previous post I talked about how and why you need to get personal on your videos so your viewers can see the person behind the business.
Today I’m talking about showing your expertise. It’s not enough to tell people you’re an expert or list your qualifications. No one really cares plus it’s boring.
What you want to do is SHOW your audience how much you know. Let them see that you’re knowledgeable about your industry. You are an expert.
You’re not yet talking about your products and services or what you sell. You’re continuing to build that know, like and trust by letting people see what you know.
You want them to watch the video and start thinking “wow, if this is what she shares for free, what kind of value am I going to get if I actually hire her?!?”
Read More→Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.
Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.
Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now.
Whether you’ve never shot a single video or you’ve done a few but it’s not a consistent part of your social media marketing strategy, if you want to grow your business you need to consider adding video to your social media marketing strategy.
Here are the six reasons you need to start (or just scroll down and watch the video if you prefer).
In the early days of video it was complicated to create and even difficult to watch. Your audience needed to download software, create an account and figure out how to make it work. And the bandwidth was low so quality was poor.
Read More→When recording a video in your home office your video background matters.
But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through.
Part of my strategy with video marketing for expert entrepreneurs is to focus on your message, not your tech.
It’s far more important for people to see your face, hear your enthusiasm for you topic and hear your expertise and knowledge.
Read More→
