In a time of selfies and TMI posting, a lot of entrepreneurs are still shying away from showing themselves on social media.
I get it.
I hate being on camera. In my head I’m still 23 but when I’m on camera I can’t deny I’m in my 50s.Grey hair, wrinkles, extra pounds and all.
I confess I still feel a little stupid and self involved taking selfies or talking on camera when I’m out in public.
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Recently I was checking out a business from their Facebook page. Wanting to know more I clicked the About section, looked for the link to their website and clicked through. Instead of finding their website, I saw message from a domain Registration site saying “this domain has expired. Please renew it or it will be deleted”.
In 2019 your website is arguably your most important business asset. It’s your home on the internet. Your website gives your business credibility, visibility, lets people know how to contact you and more. For online entrepreneurs it’s their primary source of revenue
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Creating content for sharing on social media can be time-consuming and mentally draining.
That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s going to expand your reach and save you a ton of time and effort.
I believe the best place to start with your content creation is with your blog. If you’re not a writer, hang in because I will have a tip for you following this section.
Blogging is important because it is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Pinterest or any of the other social platforms. You have to play by their rules, run the risk of getting booted off the platform and if you succeed in driving traffic to your profile you’re helping build someone else’s SEO.
When you focus on blogging, you’re building your online reputation, improving your search engine ranking and having the potential to grow your business in a meaningful way.
Each time you add a new blog post you’re adding a new page to your website. This is a new potential landing page, another opportunity for you to show up in a Google search and another reason for people to visit your website.
When using blogging as a marketing tool you want to focus on three things. First you want to provide valuable and/or entertaining content. This shouldn’t be fluff, or hastily copied from other pages. Read More→
Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business.
What does that look like?
You need to Get Personal. Let the people who follow you virtually look you in the eye.
You don’t have to share your deepest, darkest secrets. But you do have to be willing to open up.
Create three or four “get personal” posts. Here are some ideas:
Post one:
Create a post that introduces you to your audience. Even if people have been following you for a while they may not know you well so let them learn something about you. Include a selfie and write three or four paragraphs introducing yourself. First tell everyone who you are and what you do. Next share two or three personal pieces of your personal bio. Are you married? Have children? Have pets? Write a paragraph about that. Do you have a hobby? Tell them about it. Bonus marks if you make this a video instead of a photo and text.
Post two:
Explain why you started your business. We all have a story … some spark that motivated us to start a business. What was yours?
Post three:
Get out and take a photo of one of your favourite places in your neighbourhood. Let us know why you love this place
Post four:
Ask for people’s opinion about something personal. I have a friend who posted a question about whether bald men should use soap or shampoo. It generated a lot of funny comments and helped establish a personal connection with his followers.
Share one of your Get Personal posts today. If you’re posting to Facebook or using a scheduling tool schedule the other three posts over the next month.
After you’ve posted, share a link to your post on my Facebook page so we can see your wins!
I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy.
First of all your blog is the one piece of real estate on the web that you own.
You don’t own Facebook, LinkedIn, Instagram or any of the other social platforms. You have to play by their rules.
Not only that, you run the risk of getting booted off the platform, sometimes very arbitrarily, and losing all the work you’ve done.
And if you succeed in driving traffic to your profile you’re helping build someone else’s Google ranking.
The short answer is Google. You want your business to show up on a Google search, preferably in the top 3 listings. Read More→
