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Author Archive for Andrea J. Stenberg

video marketing for coaches

What’s Possible When Coaches Use Video Marketing

Posted on June 1, 2022
by Andrea J. Stenberg
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The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.”

But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in?

What’s possible?

Let’s look at video marketing. What is actually possible to achieve with your videos?

This week one of my clients, a business coach, had an amazing result from her live videos.

It didn’t come from her first video. Not even her 10th.

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Facebook, Instagram, social media, Videos, YouTube Marketing
How took great on Zoom

How to Look Great In Zoom Meetings

Posted on May 27, 2022
by Andrea J. Stenberg
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It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn.

We all say looks don’t matter but in reality when people meet you for the first time (even if it’s virtually) your appearance plays a role in the first impression you make. And as they say, you never get a chance to make another first impression.

That’s why I invited Arlene Stearns onto Facebook to chat about the 5 Keys to Showing Up Powerfully on Zoom. Arlene helps entrepreneurs and professionals create a distinctive personal style that boosts their confidence and revenue.

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Videos
3 Videos to create for your website

Create These 3 Videos For Your Website

Posted on March 29, 2022
by Andrea J. Stenberg
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You need videos for your website

Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise.

Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search?

So where should you start?

Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered.

Blog posts with a keyword-rich title and great copy can help you show up in a Google search. Pair it with a video on the same topic and you’re a winner! Especially if the video is embedded from YouTube (which is owned by Google in case you’ve forgotten).

Types of videos for your blog

Create a video that teaches something related to your expertise. In the above video I talk about three types of teaching (with examples) – how to, strategy and high level knowledge.

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Marketing Basics
Secrets For Better Live Videos

Seven Secrets to Better Live Video

Posted on March 11, 2022
by Andrea J. Stenberg
No Comments

With all the social media platforms pushing Live video you need to be prepared to get it right. Here are my secrets to better live video.

Secret #1 – Go Live

It may seem obvious but …

One of the first webinars I ever taught,  I wrote out a script. I found amazing photos for my slideshow. I practiced and prepared. 

On the day of the webinar, I was nervous but confident. 

When the time came, I started the slideshow and I presented my heart out. And at the end of the 90-minute webinar, I realized I forgot to hit “Start Broadcast”. 

So that’s my rule number one tip for great live videos, don’t forget to actually start broadcasting because you could be just talking to yourself in your office. 

Secret #2 – Plan Ahead

Plan what you’re going to say during your broadcast. You don’t have to write out an entire script. But do plan ahead. 

One of the things that I’ve discovered from both doing teleseminars, podcasts and video is when I don’t have a clear idea of what I want to say, there’s a lot of “um”, “ah”, or “like”, otherwise known as verbal static. Things you say that are placeholders for when your brain tries to catch up with your mouth. 

If you plan ahead of time, you’re going to have less verbal static. 

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Marketing Basics
3 Reasons You NEED TO PLAN your 2022 marketing ahead of time

3 Reasons You NEED TO PLAN your 2022 marketing ahead of time

Posted on December 8, 2021
by Andrea J. Stenberg

If you want 2022 to be an epic year for your business you have to stop “seat of your pants marketing”. You can’t just pull it out your ass any time you want to do marketing. You need to plan.

In this post I’m sharing 3 reasons why you need to start your marketing plan now if you want to create an Epic 2022.

Decision Fatigue

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Marketing Basics
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Recent Blog Posts

  • What’s Possible When Coaches Use Video Marketing
  • How to Look Great In Zoom Meetings
  • Create These 3 Videos For Your Website
  • Seven Secrets to Better Live Video
  • 3 Reasons You NEED TO PLAN your 2022 marketing ahead of time

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How to Choose a Background For Your Videos

https://www.youtube.com/watch?v=4evXfgfMsUE

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