Blog - The Baby Boomer Entrepreneur

Working Mother’s Guilt

Posted on May 22, 2018

I think most working mothers experience guilt. I was a full time mom until my son started senior kindergarten. When I started working, I remember resenting the time my job kept me away from my son. I particularly resented having to miss going on class trips with him. I felt like I was missing out on important parts of his life.

Not to mention the stress of the after school rush: picking him up from daycare, getting him to extra curricular activities all while trying to get dinner and homework in.

I always felt I was never quite getting it all done or getting it right.

When I started my business I loved being there when he got home from school. I could go downstairs, greet him, get him a snack and ask about his day. Then I’d go back to my office and work for a couple more hours while he played or watched TV. Read More→

Business Basics

Is Your Website Secure or Is It Costing You Business?

Posted on May 9, 2018

by Andrea J. Stenberg

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Is your website secure? Internet security is no joke. And your website is no exception.

But did you know there are some changes coming that can seriously impact your ability to attract new clients with your website?

These changes can also have an impact on how you show up in a Google search.

If you act now you can avoid the damage.

Let me explain. Read More→

Technology

Create Amazing Images for Your Social Media Posting

Posted on March 20, 2018

by Andrea J. Stenberg

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When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.

Why Use Images?

Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)

Source: Buffer App

Tweets with images receive 150% more retweets than tweets without images. (Source)

BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

Facebook posts with images see 2.3X more engagement than those without images. (Source)

Start with Great Photos

One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.

The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.

The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business. Read More→