This is a guest post by Anita Ginsburg
Business owners often hyper-focus on promotion, especially when they’re just started out. The idea of gaining audience attention becomes so important that engagement and retention never crosses their mind.
Unfortunately, this can lead to a business losing their newfound audience as soon as they get it.
Poor retention and engagement can also deter potential followers and customers from ever interacting with you because they notice that your site doesn’t have much to offer aside from ads and promotional content.
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