Why your website should be your home base on the internet

When using your website to grow your business you need to make your website your marketing hub – your home on the internet.

Social media is great for marketing but you don’t actually own your Facebook or LinkedIn profiles. The platforms do. But you own your website. The social media platforms can change the rules so that one day you’re getting tons of reach and the next, crickets. Even worse, they can ban you for arbitrary reasons with little or no recourse.

In this conversation with SEO expert Lori Osborne we talk about why your website is so important to growing your business and making sure you get found on Google. You can watch our conversation here or read the summary below.

People expect you to have a website

When people are looking for you or what you offer, they’re going to search the web first. They Google it. And people expect to find a website. It proves you’re a real business. Your website is a place to showcase your professionalism and build relationships with potential customers. While social media is great for connecting with people, a website takes it to the next level.