Blog - The Baby Boomer Entrepreneur

Andrea Stenberg helps you get personal with your social media content

Get Personal with Your Social Media Posts

Posted on November 27, 2018

Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business.

What does that look like?

You need to Get Personal. Let the people who follow you virtually look you in the eye.

You don’t have to share your deepest, darkest secrets. But you do have to be willing to open up.

Today’s Assignment

Create three or four “get personal” posts. Here are some ideas:

Post one:

Create a post that introduces you to your audience. Even if people have been following you for a while they may not know you well so let them learn something about you. Include a selfie and write three or four paragraphs introducing yourself. First tell everyone who you are and what you do. Next share two or three personal pieces of your personal bio. Are you married? Have children? Have pets? Write a paragraph about that. Do you have a hobby? Tell them about it. Bonus marks if you make this a video instead of a photo and text.

Post two:

Explain why you started your business. We all have a story … some spark that motivated us to start a business. What was yours?

Post three:

Get out and take a photo of one of your favourite places in your neighbourhood. Let us know why you love this place

Post four:

Ask for people’s opinion about something personal. I have a friend who posted a question about whether bald men should use soap or shampoo. It generated a lot of funny comments and helped establish a personal connection with his followers.

Share one of your Get Personal posts today. If you’re posting to Facebook or using a scheduling tool schedule the other three posts over the next month.

After you’ve posted, share a link to your post on my Facebook page so we can see your wins!

Know, Like, Trust Factor, social media

How to Create an Engagement Ad for Facebook

Posted on June 20, 2018

by Andrea J. Stenberg

If you’re new to Facebook advertising, this video shows you how to create an engagement ad in the Facebook Ad Manager.

You’ve probably seen the “Boost Post” feature when posting to your Facebook page. While you can absolutely use this, by going into the Ad Manager you have more control over targeting, ad creation and more. Once you’ve created some custom audiences you know convert, then you can choose the Boost Post and add a custom audience to create an ad on the fly.

Before you run any Facebook Ad campaign you should have the Facebook Pixel installed on your website. The Pixel is a piece of code that gets added to your website so Facebook can track people who visit your website while logged into Facebook.

This is really powerful because it allows you to create a custom audience of people who have already visited your website. This custom audience already know who you are so will be more likely to convert than a completely cold audience who don’t know who you are.

You can also run ads to people who visit a sales page on your website but don’t make it to the thank you page – in other words they looked but didn’t buy. If they were on your sales page they were clearly interested. By running ads geared specifically to these people, you may nudge some of them into making a purchase.

This video shows you how to create an Engagement Ad – an ad designed to encourage people to like, comment, share or click on your ad.

However, as you can see, there are several other types of objectives for Facebook Ads. Ones you might consider running include:

Traffic – this type of ad is optimized to find people who are most likely to click an ad to go to your website (or another location on the web other than Facebook).
Video Views – this is currently one of the least expensive types of ads. Facebook wants people to be using video and they convert well. One strategy for Video View Ads is to run them for a specific video or series of videos. Then create a custom audience of people who watched 50 to 75% of the videos. Now create an ad targeting this custom audience. Make sure the ad is for a topic related to the topics of the videos.
Lead Generation – perfect if you want to use Facebook Ads to grow your email list
Messages are for running ads so you get people to message your page using Facebook Messanger
Conversions are for making sales. The ad is optimized to show it to people who are most likely to convert (buy). You can have other types of conversions but for small business, sales is the most likely.
Store Visits is for getting your ad in front of people who are on Facebook on their mobile device and near your store. It’s really meant for chains with multiple locations, however you can set it up for only one location.

I don’t ever recommend running Page Like ads – ads whose sole purpose is to get people to Like your page. In my opinion they’re a waste of money. If you run any other type of ad, a certain number of people will click through to your Page and Like it, regardless of the objective.

Do watch the entire video to learn more about setting up an Engagement ad and some of my strategies and advice for getting the most out of the ad.

Facebook, social media