Earlier this summer my business women’s mastermind was discussing how to prospect or generate leads. It was an interesting conversation about how each of us goes about this important process.
Does this sound familiar?
You’ve got a long “to do” list that includes prospecting but you do your bookkeeping, read your emails and tidy your office first. Before you know it, the day is done and you haven’t spoken to a single potential customer.
The women in my group who are most successful make prospecting and lead nurturing their first priority.
Prospecting Does NOT Equal Sales
Let’s be clear, prospecting is not the same as sales. It’s about meeting people. These people may or may not be potential clients, but you never know until you speak with people. And even if they’re never going to become your ideal client, they may know someone who is.
One thing that may be holding you back is the fear of bothering people. However, if you are offering a quality product or service by sharing what you do you’re giving people an opportunity – an opportunity to use your product or service.
In the video below I share some prospecting strategies people are using to grow your business. Since I recorded it on Facebook you have to turn on the volume by clicking on the speaker icon in the lower right.