We collect evidence to support our fears - with Yvonne McCoy

Episode summary:

When the world flipped in 2020, Yvonne realized her business had become a “cluttered junk drawer” of programs with no clear focus. That wake-up call led her to design the Client’s Trust Journey—a simple path that helps prospects find you, trust you, and hire you. In this conversation, Yvonne shares why perfection kills relevance, how authenticity outperforms “broadcast voice,” and why you don’t need to be fixed—you need to be found.

You’ll learn:

Relevance beats perfection: if you polish forever, the problem you’re solving changes—and you’re no longer useful.
Be you, on purpose: how sounding “too professional” can erase your real voice (and repel perfect-fit clients).
Visibility ? only video: ways to be found through 1:1 connections, networking, and channels that light you up.
Own your odd: your “odd duck” strengths are often the magnet your clients are seeking.
Evidence audit: stop collecting proof it’s unsafe to be seen; start sharing the stories that serve.
From junk drawer to journey: align brand, offers, and systems so every touchpoint builds trust.

Try this today:

Pick one channel (video, networking, or 1:1 outreach) and share one relevant story in your true voice—no over-polishing. Ask for a next step: “Want the checklist? DM me ‘TRUST’.”

About Yvonne:

Yvonne helps entrepreneurs struggling with sporadic sales attract and convert the right clients by transforming interactions into lasting relationships. Her message: “You don’t need to be fixed. You need to be found.”

Connect with Yvonne

LinkedIn: https://www.linkedin.com/in/yvonne-mccoy/

Sign up for Yvonne’s Free Workshop

Attract Your Right Clients by Unlocking the Unique Power You Already Have!