For 30+ years, Erik K. Johnson has coached radio hosts and podcasters on the one thing most of us skip when we’re trying to be visible: being ourselves, out loud, on purpose.
In this episode, Erik shares why people don’t come back for your six steps to success — they come back for you — and breaks down exactly which stories to tell, how many you actually need, and how to turn a podcast guest spot into real relationships (and real clients). If you’ve ever felt like you have to “get to the meat” and skip the personal stuff, this conversation will change how you think about your content completely.
About Erik K. Johnson
The Voice Behind the Voices You Trust – Erik K. Johnson is a nationally recognized talent coach, on-air personality, and radio program director. With a career spanning over three decades, Erik has been at the forefront of radio and podcasting, helping professionals transform their content into compelling narratives so they become someone worth listening to. He has guided countless leaders and presenters to elevate their presence, refine their messaging, and build lasting relationships with listeners.
🔑 Key Takeaways
- It’s not about your content, it’s about the context. People come for your six steps to success — they stay and come back for you.
- There’s a difference between personal and private information. Share the story that shaped who you are; you don’t have to hand over your whole life.
- You only need five or six core stories — not fifty — and it’s totally fine to repeat them across different podcasts and stages. Different audience, different context, same story.
- If you’re a podcast guest, don’t just pitch your show or your book — get listeners onto your email list with a quick, specific lead magnet, or you’ll never be able to reach them again.
- “People don’t trust perfection.” When you try to be who you think you’re supposed to be, people can feel it — and it costs you connection.
- We don’t lack information, we lack implementation. Your story is what makes someone believe transformation is possible for them too.
✔️ Connect With Erik K. Johnson
- LinkedIn: https://www.linkedin.com/in/erikkjohnson/
- Facebook: https://www.facebook.com/PodcastTalentCoach
- Free Gift — Ultimate Mic Mastery (short video series: how to go from best-kept secret to sought-after authority): https://andreastenberg–podcasttalentcoach.thrivecart.com/ultimate-mic-mastery-enroll/698d2d95807d9/
✔️ Connect With Host Andrea Stenberg
- Website: https://www.thebabyboomerentrepreneur.com/
- LinkedIn: https://www.linkedin.com/in/andreastenberg/
- Instagram: https://www.instagram.com/andreastenberg/
- YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
- Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur
The Courage to Be Visible Class
💥If you love the podcast, let’s keep it going — come join me live for The Courage to Be Visible, my free class on how to attract clients without ever feeling salesy, self-promotional, or fake. We’ll get into why visibility is really about service (not ego), and how to become the kind of consistently visible that lets the right people find you, trust you, and hire you.
📅 Thursday, August 13 | 2pm ET / 11am PT / 7pm BST
🔗https://my.thebabyboomerentrepreneur.com/courage-to-be-visible-training
💖💖 Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.