For heart-centered entrepreneurs who know video is powerful—but still kinda hate it.
If the thought of hitting “record” makes you want to crawl under your desk, you’re not alone. I spent a whole year trying (and failing) to overcome my fear of video marketing. I knew video was powerful—I just couldn’t get past the nerves, tech frustration, and the endless overthinking.
But once I figured out what was really holding me back (and found a few smart workarounds), everything changed. Here’s what helped me go from camera-shy to confidently showing up—and how you can too.
In a recent episode of the Digital Hive podcast with Emma at Honeypot Digital, I shared the full, messy story of how I went from completely intimidated by video to teaching others how to show up confidently and turn content into clients. (Spoiler: it wasn’t a magic light ring or a new app that got me there.)
So what changed?
How I Finally Started to Overcome My Fear of Video Marketing: I Got Fed Up With Avoiding It
At some point, I realized I was letting fear—and perfectionism—hold me back. I knew video was powerful. I knew it could help me connect more deeply with potential clients. And I knew I had things to say.
But the tech? The editing? Seeing myself on camera? That all felt like a wall I couldn’t climb.
I finally broke through not by “getting confident” but by getting committed. I challenged myself to go live every day for 30 days.
And even though the course I signed up for didn’t give me the roadmap I hoped for, just doing it gave me what I needed most: momentum.
Your Video Doesn’t Have to Be Perfect—It Just Has to Be You
We often assume that polished equals professional. But the truth is, people want to work with people—not overly edited avatars.
That came through loud and clear in the story I shared on the podcast about one of my clients. She reluctantly recorded a video just to test the tech and make sure she knew how to post a video. It wasn’t “perfect.” She stumbled over a word or two. She planned on deleting it as soon as she’d uploaded it. But before she could delete the less-than-perfect video, someone saw it. Not just anyone—a dream client who ended up hiring her on the spot.
That’s the magic of video.
Authenticity Isn’t a Strategy—It’s a Decision
In our chat, Emma and I talked a lot about what it means to show up as your full self on camera. Not to overshare. Not to create an emotional rollercoaster. But to let people see you.
Whether that means talking about your walks by the bay, your curly hair struggles, your pet or your favorite client success story—those little moments of humanness build trust. And that trust is what turns followers into clients.
Getting Started Doesn’t Have to Be Complicated
If you’re waiting for everything to be “ready” before you show up on video, let me lovingly say: don’t.
- You don’t need a teleprompter.
- You don’t need a studio.
- And you definitely don’t need to edit out every “um” or pause.
Start with live video. Use a sticky note to remind yourself where the camera is. Pick one idea and just go.
Because the more you do it, the more natural it becomes. You’ll find your voice. You’ll build your confidence. You’ll stop cringing at your face (I promise). And you’ll start connecting in a way that no static post can compete with.
Want to hear the full conversation?
Watch the podcast episode right here:
If you’re on the edge of starting video—or getting more consistent with it—I hope this gives you the nudge you need. You don’t have to be flawless. You just have to be you.
