Why You Should Be Using Video Marketing for Your Small Business

You Should be Using Video Marketing
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Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.

However, making a video is easier than ever. The above video was created on Facebook Live using my desktop computer’s webcam and a headset. But it could just have easily been recorded using my cell phone’s video camera.

The part that took the longest was adding the captions to the video – which was pretty quick because Facebook will generate them for you. All you have to do is edit them.

There are so many places where people are using video online:

  • YouTube
  • Facebook Live
  • Uploading prerecorded videos to Facebook
  • Instagram Stories
  • Facebook Stories
  • Snapchat
  • Twitter
  • Attached to your LinkedIn profile

And probably more.

Are you using video marketing? Leave a comment and tell me why or why not.

Video Marketing

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