Business owners often hyper-focus on promotion, especially when they’re just started out. The idea of gaining audience attention becomes so important that engagement and retention never crosses their mind.
Unfortunately, this can lead to a business losing their newfound audience as soon as they get it.
Poor retention and engagement can also deter potential followers and customers from ever interacting with you because they notice that your site doesn’t have much to offer aside from ads and promotional content.
If you run a small business, the last thing you want to do is find your company data, website or any other piece of the process compromised. But with technology becoming more and more advanced, there are increasingly sophisticated attacks that you need to be aware of and protect against. Let’s take a look at the major problems and some simple solutions for your online security.
Problem 1: Website Hijacking
Unfortunately, your domain name can be hijacked—even if you own it. There are a couple different reasons someone might take over your domain, and it’s not just so that they can use the domain to create their own website. Instead, they could use it to set up a mirror site that steals details from your customers, or they could use it to spread malware to infect you or your customers.
In any case, you’ll find that the trust system you’ve carefully built with your customers will be compromised and so might any email accounts linked to the domain name.
Solution 1a: A Strong Login Combination
When you’re creating a username and password, Read More→
This is a guest post by Dr. Marie Langworthy, a retired educator and current author/editor.
Brrr! The Water’s Too Cold! Wade Out
How do you know when your career waters are becoming too cold for comfort and it’s time for you to wade out? You don’t have to dip in your metaphorical toe to know that suddenly, after all these years, your longtime career seems to be running cold.
The boss doesn’t require you at his/her beck and call each morning. You no longer seem to be the one he/she turns to when a sensitive work-related issue arises. When the press last swamped his/her phone/e-mail/text accounts with questions about a politically incorrect controversy, you were not immediately summoned to his/her door to elicit damage control strategies.
You never realized until now that gradually you’ve been excluded from his closed circle of confidants and consultants. Not only has the thrill of victory diminished, but the raise in pay, the annual bonus, and yearly travel jaunts to exotic ports of call have suddenly dried up!
And as much as you hate to admit it, you’re more than partially responsible for this falling out of favor. Fess up! You’ve lost (or relinquished) your competitive edge. Your once-raging belly fire has become a whimpering ember. Your production quota is limp. Your devotion to the organization has waned. Gone are your late night rendezvous with spreadsheet production predictions.
You seem to find more and more excuses to avoid those business luncheons and evening dinners with potential customers. And when was the last time you volunteered to ride interference on a job that no one else wanted to tackle? Read More→