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Marketing Basics to promote and market your small business

Make your website your home on the internet

Using Your Website To Grow Your Business

Posted on May 29, 2023
by Andrea J. Stenberg
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Why your website should be your home base on the internet

When using your website to grow your business you need to make your website your marketing hub – your home on the internet.

Social media is great for marketing but you don’t actually own your Facebook or LinkedIn profiles. The platforms do. But you own your website. The social media platforms can change the rules so that one day you’re getting tons of reach and the next, crickets. Even worse, they can ban you for arbitrary reasons with little or no recourse.

In this conversation with SEO expert Lori Osborne we talk about why your website is so important to growing your business and making sure you get found on Google. You can watch our conversation here or read the summary below.

People expect you to have a website

When people are looking for you or what you offer, they’re going to search the web first. They Google it. And people expect to find a website. It proves you’re a real business. Your website is a place to showcase your professionalism and build relationships with potential customers. While social media is great for connecting with people, a website takes it to the next level. 

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Marketing Basics, Videos
3 Videos to create for your website

Create These 3 Videos For Your Website

Posted on March 29, 2022
by Andrea J. Stenberg

You need videos for your website

Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise.

Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search?

So where should you start?

Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered.

Blog posts with a keyword-rich title and great copy can help you show up in a Google search. Pair it with a video on the same topic and you’re a winner! Especially if the video is embedded from YouTube (which is owned by Google in case you’ve forgotten).

Types of videos for your blog

Create a video that teaches something related to your expertise. In the above video I talk about three types of teaching (with examples) – how to, strategy and high level knowledge.

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Marketing Basics
Secrets For Better Live Videos

Seven Secrets to Better Live Video

Posted on March 11, 2022
by Andrea J. Stenberg

With all the social media platforms pushing Live video you need to be prepared to get it right. Here are my secrets to better live video.

Secret #1 – Go Live

It may seem obvious but …

One of the first webinars I ever taught,  I wrote out a script. I found amazing photos for my slideshow. I practiced and prepared. 

On the day of the webinar, I was nervous but confident. 

When the time came, I started the slideshow and I presented my heart out. And at the end of the 90-minute webinar, I realized I forgot to hit “Start Broadcast”. 

So that’s my rule number one tip for great live videos, don’t forget to actually start broadcasting because you could be just talking to yourself in your office. 

Secret #2 – Plan Ahead

Plan what you’re going to say during your broadcast. You don’t have to write out an entire script. But do plan ahead. 

One of the things that I’ve discovered from both doing teleseminars, podcasts and video is when I don’t have a clear idea of what I want to say, there’s a lot of “um”, “ah”, or “like”, otherwise known as verbal static. Things you say that are placeholders for when your brain tries to catch up with your mouth. 

If you plan ahead of time, you’re going to have less verbal static. 

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Marketing Basics
3 Reasons You NEED TO PLAN your 2022 marketing ahead of time

3 Reasons You NEED TO PLAN your 2022 marketing ahead of time

Posted on December 8, 2021
by Andrea J. Stenberg

If you want 2022 to be an epic year for your business you have to stop “seat of your pants marketing”. You can’t just pull it out your ass any time you want to do marketing. You need to plan.

In this post I’m sharing 3 reasons why you need to start your marketing plan now if you want to create an Epic 2022.

Decision Fatigue

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Marketing Basics
Content ideas for Instagram

March 2021 Content Ideas for Instagram

Posted on March 2, 2021
by Andrea J. Stenberg

Having trouble coming up with content ideas for Instagram or any of your social media profiles? Below are nine suggestions for using in March.

Now do note, these are the fun types of posts that show your followers your lighter side and help build the know, like and trust factor because it lets them see you as a person, not just an anonymous business.

But they shouldn’t be the only types of posts you make. You need to make posts that show off your knowledge – let them see you as the expert you are.

You also need to create posts that talk specifically about your business and your products or services. These include “I sell this” posts, “sign up for my free thing” posts and testimonials.

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A post shared by Social Media Tips w Andrea (@andreastenberg)

Which of these content ideas for Instagram are you going to try? Leave a comment and let me know.

Marketing Basics
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  • An Audience of Buyers
  • Using Your Website To Grow Your Business
  • How Long Should Your Live Video Be?
  • Live Video Intro Mistakes That Cost Views
  • Choosing a Background For Your Videos

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