Marketing Basics to promote and market your small business
If you want 2022 to be an epic year for your business you have to stop “seat of your pants marketing”. You can’t just pull it out your ass any time you want to do marketing. You need to plan.
In this post I’m sharing 3 reasons why you need to start your marketing plan now if you want to create an Epic 2022.
Having trouble coming up with content ideas for Instagram or any of your social media profiles? Below are nine suggestions for using in March.
Now do note, these are the fun types of posts that show your followers your lighter side and help build the know, like and trust factor because it lets them see you as a person, not just an anonymous business.
But they shouldn’t be the only types of posts you make. You need to make posts that show off your knowledge – let them see you as the expert you are.
You also need to create posts that talk specifically about your business and your products or services. These include “I sell this” posts, “sign up for my free thing” posts and testimonials.
Which of these content ideas for Instagram are you going to try? Leave a comment and let me know.
This is a guest post by Anita Ginsburg
Business owners often hyper-focus on promotion, especially when they’re just started out. The idea of gaining audience attention becomes so important that engagement and retention never crosses their mind.
Unfortunately, this can lead to a business losing their newfound audience as soon as they get it.
Poor retention and engagement can also deter potential followers and customers from ever interacting with you because they notice that your site doesn’t have much to offer aside from ads and promotional content.
Read More→Recently I was checking out a business from their Facebook page. Wanting to know more I clicked the About section, looked for the link to their website and clicked through. Instead of finding their website, I saw message from a domain Registration site saying “this domain has expired. Please renew it or it will be deleted”.
In 2019 your website is arguably your most important business asset. It’s your home on the internet. Your website gives your business credibility, visibility, lets people know how to contact you and more. For online entrepreneurs it’s their primary source of revenue
Read More→The following is a piece of what I discussed in the Online Visibility Challenge training.
There’s a perception that people share too much of themselves online. And while this may be true in some circles, I believe the opposite is true for entrepreneurs. Generally they don’t share enough of themselves.
When you don’t share anything of your personality, your style or the way you do business, your marketing becomes bland.
You blend into the woodwork. You sound like everyone else who provides the products or services you provide.
The whole point of marketing is to stand out. To give people a chance to get to know, like and trust you.
Yes, there are parts of who you are that will drive some people away, make them not want to do business with you. But those same quirks will make other people love you.
I knew a business consultant who also happened to be a psychic. Her psychic abilities were a big part of how she delivered her services to her clients. But she kept it to herself. She knew some people – a lot of people – would be turned off by it. Read More→
