Video content is not just a trend; it’s a powerful medium that platforms like Facebook, LinkedIn, and Instagram actively promote. Here’s why video should be a cornerstone of your marketing strategy:
- More Engagement: Videos captivate viewers, fostering a deeper connection and trust, which are crucial for online coaches and educators.
- Increased Visibility: Platforms favor video content, meaning your message has a higher chance of reaching a broader audience.
- Building Trust: Videos allow your personality and expertise to shine through, lets viewers virtually look you in the eye, thus helping potential clients feel more connected to you, as if they already know you
- Enhanced SEO: YouTube is the number two search engine in the world, owned by the number one search engine, Google. Having YouTube videos embedded on your website increases the change of showing up on page 1 of Google
Overcoming the Initial Hurdles:
In 2018 Andrea made making more video her number one goal. And like many, she faced challenges such as camera shyness and technological intimidation. Here’s how you can overcome these hurdles:
- Start Simple: Use your smartphone to create live videos. This approach is less daunting and doesn’t require advanced tech skills.
- Embrace Imperfections: Your first videos might not be perfect, and that’s okay. Authenticity often resonates more than polished content.
Crafting Videos That Connect:
Creating videos that forge a real connection with your audience is key. Here are some tips:
- Tell Your Story: Use storytelling to engage your audience. Share experiences, challenges, and successes that your audience can relate to.
- Be Yourself: Include personal elements, like hobbies or pets, to add a human touch to your videos.
Tech Tips for Non-Techies:
Don’t let the technical side of video creation deter you. Here are some beginner-friendly tips:
- Go Live: Live videos on social platforms are a great starting point. They require minimal setup, offer real-time engagement with your audience and let you skip worrying about editing.
- Learn As You Go: Embrace the learning process. Each video is an opportunity to improve your skills.
Video marketing is an invaluable tool for online coaches, course creators, and entrepreneurs. It’s not just about selling a product or service; it’s about building relationships, establishing trust, and providing value. As Andrea Stenberg’s experience shows, starting with video marketing might be challenging, but the potential rewards are immense. Embrace the journey, and let your authentic self shine through your videos.
Ready to dive into video marketing but need guidance? Book a Visibility Action Session with Andrea. You’ll get on Zoom together and talk about how to go from Secret to Success in the next 30 days using video.