Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts.
What are YouTube Shorts?
Before I answer whether you should be marketing with YouTube Shorts, let’s define what exactly are YouTube Shorts. YouTube Shorts are YouTube’s version of Instagram Reels, which are Instagram’s version of TikTok (there’s a fair bit of cannibalisms in the social media world).
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