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What to Say On Live Videos Part 2:

Posted on October 19, 2021

Show Off Your Expertise

To figure out what to say on live videos you first need to think about your overall goal.

Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.

In my previous post I talked about how and why you need to get personal on your videos so your viewers can see the person behind the business.

Today I’m talking about showing your expertise. It’s not enough to tell people you’re an expert or list your qualifications. No one really cares plus it’s boring.

What you want to do is SHOW your audience how much you know. Let them see that you’re knowledgeable about your industry. You are an expert.

You’re not yet talking about your products and services or what you sell. You’re continuing to build that know, like and trust by letting people see what you know.

You want them to watch the video and start thinking “wow, if this is what she shares for free, what kind of value am I going to get if I actually hire her?!?”

Know, Like, Trust Factor, social media, Videos

What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Posted on October 17, 2021

by Andrea J. Stenberg

Getting Personal (Not Private)

Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.

Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.

Live video even beats prerecorded video.

Facebook, Instagram, Know, Like, Trust Factor, social media, Videos, YouTube Marketing

6compelling reasons to start video marketing

6 Compelling Reasons You Need to Start Video Marketing

Posted on October 13, 2021

by Andrea J. Stenberg

Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now.

Whether you’ve never shot a single video or you’ve done a few but it’s not a consistent part of your social media marketing strategy, if you want to grow your business you need to consider adding video to your social media marketing strategy.

Here are the six reasons you need to start (or just scroll down and watch the video if you prefer).

Video is Easy and Everywhere

In the early days of video it was complicated to create and even difficult to watch. Your audience needed to download software, create an account and figure out how to make it work. And the bandwidth was low so quality was poor.

Facebook, social media, Videos, YouTube Marketing

Filming a Video For Your business? Your Video Background Matters

Posted on October 4, 2021

by Andrea J. Stenberg

When recording a video in your home office your video background matters.

But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through.

Part of my strategy with video marketing for expert entrepreneurs is to focus on your message, not your tech.

It’s far more important for people to see your face, hear your enthusiasm for you topic and hear your expertise and knowledge.

social media, Videos, YouTube Marketing

video marketing expert Andrea Stenberg records an Instagram Reel using her smartphone

How to Use Instagram Reels to Grow Your Business

Posted on September 10, 2021

by Andrea J. Stenberg

Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business.

When creating Instagram Reels to promote your business you need to really stay on brand if you want to attract future customers.

This means don’t follow a bunch of random trends or memes just because other people are doing it.You may get lots of views but if they’re people who will never buy from you, what good is it?

Instead, think about what your ideal client worries about, dreams about or wants to know. Add a dash of your personal brand and you’ve got the recipe for a Reel that speaks to your ideal client.

They may not go viral, but they will catch the eyes and ears of your ideal customers.

Here are some examples of Instagram Reels for business done right.

1. Screen Capture Tutorial

This works particularly well for software demos but could also be used to show off a blog post or explain how to use your online calendar. @bossinfluencer.co demonstrates how to duplicate yourself in a video using Inshot.