When you’re looking to market your business using video, where should you start? Live video or pre-recorded video?
A lot of entrepreneurs feel a little scared of live video. After all, there’s no do-over when you go live. However, I think the fact that you can’t make it perfect is one of the strengths of Live video.
Let me explain.
When you record a video that you’re going to upload somewhere, what do you do when you make a mistake? If you’re like me you think, “I’ll just do it again so I can get it right.” Then maybe you forget one of your points so you record it a second time. Then you realize you forgot to smile. And so on.
It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn.
We all say looks don’t matter but in reality when people meet you for the first time (even if it’s virtually) your appearance plays a role in the first impression you make. And as they say, you never get a chance to make another first impression.
That’s why I invited Arlene Stearns onto Facebook to chat about the 5 Keys to Showing Up Powerfully on Zoom. Arlene helps entrepreneurs and professionals create a distinctive personal style that boosts their confidence and revenue.
Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise.
Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search?
So where should you start?
Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered.
Blog posts with a keyword-rich title and great copy can help you show up in a Google search. Pair it with a video on the same topic and you’re a winner! Especially if the video is embedded from YouTube (which is owned by Google in case you’ve forgotten).
Types of videos for your blog
Create a video that teaches something related to your expertise. In the above video I talk about three types of teaching (with examples) – how to, strategy and high level knowledge.