Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business.
When creating Instagram Reels to promote your business you need to really stay on brand if you want to attract future customers.
This means don’t follow a bunch of random trends or memes just because other people are doing it.You may get lots of views but if they’re people who will never buy from you, what good is it?
Instead, think about what your ideal client worries about, dreams about or wants to know. Add a dash of your personal brand and you’ve got the recipe for a Reel that speaks to your ideal client.
They may not go viral, but they will catch the eyes and ears of your ideal customers.
Here are some examples of Instagram Reels for business done right.
1. Screen Capture Tutorial
This works particularly well for software demos but could also be used to show off a blog post or explain how to use your online calendar. @bossinfluencer.co demonstrates how to duplicate yourself in a video using Inshot.