Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise.
Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search?
So where should you start?
Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered.
Blog posts with a keyword-rich title and great copy can help you show up in a Google search. Pair it with a video on the same topic and you’re a winner! Especially if the video is embedded from YouTube (which is owned by Google in case you’ve forgotten).
Types of videos for your blog
Create a video that teaches something related to your expertise. In the above video I talk about three types of teaching (with examples) – how to, strategy and high level knowledge.
With all the social media platforms pushing Live video you need to be prepared to get it right. Here are my secrets to better live video.
Secret #1 – Go Live
It may seem obvious but …
One of the first webinars I ever taught, I wrote out a script. I found amazing photos for my slideshow. I practiced and prepared.
On the day of the webinar, I was nervous but confident.
When the time came, I started the slideshow and I presented my heart out. And at the end of the 90-minute webinar, I realized I forgot to hit “Start Broadcast”.
So that’s my rule number one tip for great live videos, don’t forget to actually start broadcasting because you could be just talking to yourself in your office.
Secret #2 – Plan Ahead
Plan what you’re going to say during your broadcast. You don’t have to write out an entire script. But do plan ahead.
One of the things that I’ve discovered from both doing teleseminars, podcasts and video is when I don’t have a clear idea of what I want to say, there’s a lot of “um”, “ah”, or “like”, otherwise known as verbal static. Things you say that are placeholders for when your brain tries to catch up with your mouth.
If you plan ahead of time, you’re going to have less verbal static.
To figure out what to say on live videos you first need to think about your overall goal.
Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.
Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.
Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.