You need videos for your website
Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise.
Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search?
So where should you start?
Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered.
Blog posts with a keyword-rich title and great copy can help you show up in a Google search. Pair it with a video on the same topic and you’re a winner! Especially if the video is embedded from YouTube (which is owned by Google in case you’ve forgotten).
Types of videos for your blog
Create a video that teaches something related to your expertise. In the above video I talk about three types of teaching (with examples) – how to, strategy and high level knowledge.
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