How can you tell if there’s a problem with your website? I’m not talking technical stuff here, but a problem in how visitors perceive your site?
The answer is bounce rate.
Bounce rate is the Google Analytics stat that tells you how many people came to your website and left immediately.
Avinash Kaushik, Google’s Analytics guru describes it as,
“I came, I puked, I left.”
That may be a little harsh but that’s basically it.
Something on the landing page is causing people to flee rather than click onto another page, opt-in for your email newsletter or any action other than exiting.
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