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Archive for Publicity

Public Relations Gone Bad: a Case Study of the London Rippers

Posted on June 1, 2012
by Andrea J. Stenberg

The London Rippers logoIs it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think.

London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto.

Recently a professional baseball team in the Frontier league came to town. The owners decided to call the team “The London Rippers” with a mascot called “Jack”.

You don’t have to be a genius to make the connection between the London Rippers and England’s infamous Jack the Ripper.

The name of this new team caused some controversy in London. Read More→

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