Public Relations Gone Bad: a Case Study of the London Rippers

Is it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think. London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto. Recently a professional baseball team in the Frontier league came to town. The owners […]

Public Relations Gone Bad: a Case Study of the London Rippers Read More »