I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here.
Highlights of what we talked about:
We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective.
[bctt tweet=”Video on Facebook – it’s competing with YouTube as a marketing tool”]
How to use Facebook to promote small mom & pop local businesses. Local businesses can band together with other local businesses to cross promote each other. If you go into a local business they’ll often talk to you about other businesses you might want to frequent. They should be doing the same thing on Facebook – everybody wins.
LinkedIn is more than an online resume – it’s a marketing platform. And publishing blog posts on LinkedIn’s publishing platform increases your exposure and establishes you as an expert.
Pinterest is a surprising tool for SEO and driving traffic to your website. Create a board and pins using keywords and have each pin link back to your website.
Ninja tip: Combine LinkedIn and Facebook by downloading your LinkedIn contacts and uploading the email addresses to Facebook to create a custom audience.
Recently I started publishing on the Linkedin blogging platform, for two reasons:
Because posting my content on more places brings more visitors to my own web site and creates links that Google likes to see.
Because I noticed that recently Linkedin started paying more attention to members’ posts that any other activity they might do on Linkedin
Also, since Linkedin is now limiting our ability to send mass messages to our contacts, it definitely makes sense to copy your contacts’ email addresses to another platform. You suggest Facebook, but I prefer my Email Service Provider account, where I can contact 1,000s in one shot. Be careful with this approach though, you want to make sure you have “double opt-in” turned on for this particular list/campaign