Are you still on the fence about creating a Facebook Fan Page for your business? You shouldn’t be. Here are seven reasons why your business needs a Facebook Fan Page:
According to a recent report by Syncapse, on average, Facebook fans spend an additional $71.84 on products for which they are fans compared to those who are not fans.
Syncapse also tells us that Facebook fans are 28% more likely than non-fans to continue using the brand.
Facebook fans are 41% more likely than non-fans to recommend a fanned product to their friends. (Syncapse)
It’s not just for kids. Facebook has more than 400 million active users and 61% of those users are aged 35 or older.
According to a recent study, more people are visiting Facebook than Google. You wouldn’t skill having your business listed on Google? Why miss out on Facebook?
People are spending more time on Facebook. According to a study by the Nielsen Co. research firm, the average user spent 1 hour, 21 minutes on Google during April 2010 while, Facebook users were logged on an average of 6 hours
Did I mention it’s free? There’s no up-front cost to creating a Facebook Fan page other than your time. And since you can easily repurpose other materials (from your website, blog, YouTube), the time factor doesn’t need to be huge. And when you consider the value of a Facebook fan page, isn’t the time spent a valuable investment?
Andrea J. Stenberg
Do you have a Facebook page? Tell us about why you created it and what you’re doing with it. If you still don’t have one, tell us why not. And while you’re at it, why not check out the Baby Boomer Entrepreneur fan page.
