Can AI-Generated Content Be Copyrighted? How I Use AI in My Business

Marketing & visibility coach Andrea Stenberg has her hands on her face in a shocked "oh no" expression. Beside her photo is the words "Could someone steal your course?"
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Like a lot of entrepreneurs, I’ve been cautiously dipping my toe into the AI waters, using AI to generate content. There are some AI tools I use almost daily.

I frequently “write” by recording a voice note on my phone then uploading it to TurboScribe to create a transcript. It’s AI creating the transcript but it’s my words and ideas. It’s a bit lazy, but I talk faster than I type. 

Occasionally I still write by typing on my keyboard. However, I have a tendency to be a bit wordy, long winded, rambly, verbose or even redundant. I’ll take my draft and have AI edit out some of the excess.

Editing photos and Videos

I’m also using AI to edit my videos. Camtasia’s Audiate creates a transcript of my video and I can edit the text like a Google Doc. It speeds things up. StreamYard’s AI generates clips from my longer videos for Reels and Shorts.

An AI image of Andrea Stenberg wearing a white turtleneck and purple jacket holding a mug in a coffee shop. It just doesn't look right, but I can't put my finger on why.
This is an AI generated photo that almost looks like me.

I did play around with some AI images of me but I found them creepy. One friend said I looked a little Stepford Wifey in them.

The outfit I'm wearing in this AI generated photo is the exact one I uploaded to create the images but it still looks off to me. What do you think?

I recently came across an article addressing some problems with AI use that I hadn’t considered and I bet you haven’t either.

Disclosure of AI Use

First, it’s very likely that the EU will soon make it mandatory to disclose when something is created via generative AI.

So the thinking is to start disclosing now. After all, you don't want to have to go back and add disclosures to all your past images, blog posts and captions.

CAn AI Generated Content Be Copyrighted???

Second – and I think this is the big one – there have been some court rulings stating that AI generated content cannot be copyrighted. 

This is a big deal for people who create courses or monetize their intellectual property in any fashion. If you cannot copyright your work, anyone can steal it and use it for themselves.

And I don’t know where the line is.

Now I’m not a lawyer – nor do I play one on television – but I suspect the way I’ve been using AI does not negate copyright. Afterall, AI isn’t generating the content, the concepts or the media itself. I’m employing AI as a kind of digital virtual assistant.

But I don’t know this for a fact.

I’m currently hoping someone with more money than I consults an IP attorney and publishes a guide for coaches, course creators and other online experts so we do know where the line is.

You can read the article by clicking here.

I'd love to hear from you. Are you using AI? What do you do with it? Are you worried about copyright?

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