You don’t need to go viral and have a million viewers or even followers. Those are “vanity metrics”. I.E. it may be cool to be able to say your post got one thousand likes but that won’t pay the mortgage.
What you really need is a smaller, more targeted audience of people who need what you have to offer, know that they need it and are actually motivated to get a result and are ready to pay for the help to achieve that goal.
In other words, you need an audience of buyers.
Read More→Earlier this summer my business women’s mastermind was discussing how to prospect or generate leads. It was an interesting conversation about how each of us goes about this important process.
Does this sound familiar?
You’ve got a long “to do” list that includes prospecting but you do your bookkeeping, read your emails and tidy your office first. Before you know it, the day is done and you haven’t spoken to a single potential customer. Read More→
When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them.
For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you expect them and are prepared to respond, they can be an opportunity to move your prospect from a “maybe” to a “yes”.
There are only 5 basic objections. Read More→
