You don’t need to go viral and have a million viewers or even followers. Those are “vanity metrics”. I.E. it may be cool to be able to say your post got one thousand likes but that won’t pay the mortgage.
What you really need is a smaller, more targeted audience of people who need what you have to offer, know that they need it and are actually motivated to get a result and are ready to pay for the help to achieve that goal.
In other words, you need an audience of buyers.
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