Marketing Basics

Marketing Basics to promote and market your small business

Get more newsletter subscribers using Twitter

When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar […]

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Don’t Just Sit There: Join the Conversation

The Blogging Boomers Carnival #90 lands at The Baby Boomer Entrepreneur When it comes to marketing, you can’t function in a vacuum. You need to connect with real people who might need your products or services. To be a really effective marketer you shouldn’t just randomly send out messages and hope they stick; you need

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Being Found Online: Don’t Make it Hard For Prospects to Get in Touch

Recently I’ve tried to find contact information for a couple of people and failed miserably. I found it terribly frustrating and began to wonder why someone would make it so hard to be found. The first was the guest of a teleseminar I attended. He was talking about using LinkedIn and invited participants to connect

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