Show Off Your Expertise
To figure out what to say on live videos you first need to think about your overall goal.
Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.
In my previous post I talked about how and why you need to get personal on your videos so your viewers can see the person behind the business.
Today I’m talking about showing your expertise. It’s not enough to tell people you’re an expert or list your qualifications. No one really cares plus it’s boring.
What you want to do is SHOW your audience how much you know. Let them see that you’re knowledgeable about your industry. You are an expert.
You’re not yet talking about your products and services or what you sell. You’re continuing to build that know, like and trust by letting people see what you know.
You want them to watch the video and start thinking “wow, if this is what she shares for free, what kind of value am I going to get if I actually hire her?!?”
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