Live videos are a great way to increase your visibility while building the know, like & trust factor with your audience. But how long should these videos be?

I get asked that question every time I speak to coaches, course creators and any groups of entrepreneurs thinking about making videos.

The answer is “it depends”. There is no one-size-fits-all answer for how long your live videos should be. I know people who regularly go live for an hour or more and their audience stays to the end. I know others who are getting amazing results with five minute videos. There are several factors to consider when figuring out what’s the best option for you.

Your Audience Matters

Your audience is an important factor in deciding how long to make your videos. Why they’re watching plus their expectations makes a difference.