Information Marketing

Information Marketing – newsletters, ezines, blogs, articles, podcasts, teleseminars

Repurpose your blog posts

Repurpose Your Blog Posts to Save Time and Expand Your Reach

Creating content for sharing on social media can be time-consuming and mentally draining. That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s […]

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Marketing Rule of Seven

What is the Rule of Seven? And how will it improve your marketing?

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in

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Infographic: Drive Traffic by Repurposing Your Content

Content marketing is an important tool for promotion and getting people to know, like and trust you enough to become a customer. But it takes time. And not everyone reads blog posts. That’s why you need to repurpose your content. Reuse your great idea in several media formats to reach the most people. Would you

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Use images in your marketing

The Importance of Images in Your Marketing

Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with sites like Pinterest and Slideshare popping up, images are king. But there’s more. When people are searching on Google, 37% say they are more likely to click

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Solutions for Writer's Block when blogging

Blog Marketing – 7 Tips to Overcome Writer’s Block

Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with

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What is Creative Commons? Or how to share your copyrighted material

Many entrepreneurs who are publishing online have questions about copyright. In particular they are often worried about their material being stolen. From a marketing point of view, having your blog posts, videos and slide shows reused by others is useful, as long as you get credit (and a link back to your own site). That’s

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