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Archive for Planning – Page 2

Planning and Goal Setting for your small business

Is it time to stop setting goals?

Is It Time to Stop Setting Goals?

Posted on December 12, 2014
by Andrea J. Stenberg

Is it time to stop setting goals?

We’ve all been told how important it is to set goals in business. My bookshelf is full of books exhorting me to write S.M.A.R.T. goals on a monthly, quarterly, annual and even 5-year basis.

But where is all this goal setting getting us?

I have to confess that when I started writing this article I thought this headline would be a little cheeky but in the end I would write an article about how to set better goals.

Then I started doing some research. It turns out there is evidence that goal setting has some unintended negative consequences that are overlooked in the gung ho efforts to set bigger and better goals.

In the Harvard Business School report Goals Gone Wild, researchers looked at many examples of how goal setting has had unintended, negative results.

Case in point is the Ford Pinto. Lee Iacocca had set a goal of building a car under $2,000 that weighed less than 2,000 pounds. While this challenging goal was met, safety measures were overlooked and omitted in order to do so. The result was the infamous exploding gas tanks that resulted in 53 deaths.

The specific goals were met at the expense of safety, ethics and the company’s reputation.

Other Problems With Goals

Goals that are Read More→

Planning
Create a marketing plan in one week

Create a Marketing Plan in One Week

Posted on August 22, 2014
by Andrea J. Stenberg

Mark Satterfield says,

“Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.”

I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard for them.

That’s why I was so pleased that Mark was willing to come on a Hangout with me to talk about his new book The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

On the first day Mark tells you to choose a niche. I think this is fabulous advice. It is very difficult to create a marketing plan if you are trying to sell to everyone. The more focused your niche, the more your marketing will speak to the people in that niche. As Mark says in the video, “It’s devilishly hard to get that initial attention.” Having a targeted niche makes it easier to get attention.

Think about an accountant. If an accountant says, “I can help businesses do your taxes” you probably won’t pay much attention. But if the same accountant says, “I help solopreneurs who provide a professional service pay less taxes” you’ll probably be more interested – assuming you are a solopreneur.

Of course, there’s no rule that says you can’t have more than one niche, you just to make sure each piece of marketing you create speaks to only one niche.

Please watch the video to hear more of Mark’s tips and examples.




Marketing Basics, Planning, Videos
What are your social media marketing goals?

Setting your social media marketing goals

Posted on February 22, 2014
by Andrea J. Stenberg
Set goals for your social media marketing

Waiting for everyone to arrive for the workshop

Earlier this week I did a workshop in Port Elgin for the Saugeen Shores Business Enterprise Centre. We were talking about social media integration.

One thing I told people is to consider your social media marketing goals. One goal may be to get more followers – after all, if you’re posting on Google+ but only have three followers it’s like walking down the street talking to yourself.

But large numbers aren’t the only important thing. If you get thousands of followers but none of them give a crap about you and your business, that’s not really any What are your social media marketing goals?better. You need to find a balance between the number of followers and connecting with people who are truly engaged in what you do.

A second goal will be to get people to visit your website. This is where blogging is helpful. It gives people a reason to visit your website and keep coming back.

A third goal may be to get people onto your email list. You might send people to an opt-in page on your website or have one built into your Facebook page.

A fourth goal would be to get people to call you or visit your store. If you can get someone to talk to you then you’re much closer to turning them into a customer.

A fifth goal could be to educate your audience or entertain them. That is one of my main goals in my social media marketing. That’s why I share tips and links to other people’s posts. And when I hear from my followers, they tell me they appreciate these links.

Of course, you may have more than one goal in your social media marketing. And once you know what your goals are you can start posting with the goals in mind. This can help you decide what content you should be posting.

So if you’re trying to decide whether you should tell people what you ate for lunch, ask if it helps you meet one of your goals. For me, it wouldn’t. However, it may make sense for a weight-loss coach to share her meals.

Do you have a goal for your social media marketing that I missed? Please leave a comment and share your thoughts.

Planning, social media

Beginners Guide to Google Analytics: Exit Pages on Your Blog or Website

Posted on November 12, 2013
by Andrea J. Stenberg

Google Analytics is a free tool that tells you what’s happening with your website. However, it is confusing and if you’re like a lot of people, you look at how many people are visiting your site and not much else.Google Analytics Exit Page

However, GA can tell you so much more. Read More→

Google Analytics Beginners Guide, Planning

Achieve Your Goals

Posted on April 3, 2013
by Andrea J. Stenberg

2nd quarter check-in

daytimer woman smallApril is the beginning of the second quarter of 2013. If you haven’t done so already, now is a good time to check in with yourself and see how you’re doing with your goals for this year.

Did you achieve your first quarter goals – financial, list building and others? Yes? Yea! Take time to celebrate.

No? Take a moment to notice what worked and what didn’t. Where there things you said you were going to do but didn’t? Read More→

Planning
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