Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business.
For example, when I first started my business I was a copywriter and was doing traditional marketing. When I started checking my Google Analytics stats, I noticed my blog posts about Facebook, LinkedIn and Twitter were getting the most traffic. Since I was already interested in exploring how these tools could help businesses with marketing, that information was just the push I needed to change the focus of my business.
Now that you’ve watched the video, go and install Google Analytics.
Andrea J. Stenberg