Social Media Marketing

Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.

Three Myths Business Owners Have About Facebook, LinkedIn and Twitter

In January I was a guest on Yvonne McCoy’s radio show: SOS 4 Your Business. During the interview I answered Yvonne’s questions about the myths small business owners have about using Facebook, LinkedIn and Twitter. You can listen from here or go to Blog Talk Radio to listen. Listen to internet radio with SOS 4 […]

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How to Optimize Your LinkedIn Profile for SEO

If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects. What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things

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How to Have Off-Line Conversations with Your Online Connections

Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message

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Social Media Marketing Means Talking To More People Not Less

One of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing. But making posts without

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Visual Artists & Multimedia professionals: Promote your portfolio on LinkedIn

If you’re work has a visual component – graphic designers and photographers come to mind – then LinkedIn has probably felt a little cold to you. On a site like Facebook you can easily post your most attractive work and let it speak for you. After all, saying you’re a great photographer is a little

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