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video marketing for coaches

What’s Possible When Coaches Use Video Marketing

Posted on June 1, 2022
by Andrea J. Stenberg
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The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.”

But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in?

What’s possible?

Let’s look at video marketing. What is actually possible to achieve with your videos?

This week one of my clients, a business coach, had an amazing result from her live videos.

It didn’t come from her first video. Not even her 10th.

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Facebook, Instagram, social media, Videos, YouTube Marketing
What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Posted on October 17, 2021
by Andrea J. Stenberg

Getting Personal (Not Private)

Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.

Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.

Live video even beats prerecorded video.

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Facebook, Instagram, Know, Like, Trust Factor, social media, Videos, YouTube Marketing
6compelling reasons to start video marketing

6 Compelling Reasons You Need to Start Video Marketing

Posted on October 13, 2021
by Andrea J. Stenberg

Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now.

Whether you’ve never shot a single video or you’ve done a few but it’s not a consistent part of your social media marketing strategy, if you want to grow your business you need to consider adding video to your social media marketing strategy.

Here are the six reasons you need to start (or just scroll down and watch the video if you prefer).

Video is Easy and Everywhere

In the early days of video it was complicated to create and even difficult to watch. Your audience needed to download software, create an account and figure out how to make it work. And the bandwidth was low so quality was poor.

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Facebook, social media, Videos, YouTube Marketing

Content Ideas for Instagram August 2021: And how to use them.

Posted on August 2, 2021
by Andrea J. Stenberg

Coming up with content ideas for Instagram, Facebook (or whatever social media platform you use) can sometimes be challenging. You’re busy running your business then suddenly you need to be creative for your social media too.

I created a list of fun made-up holidays in August to inspire you (scroll down to see the full list).

These are fun, silly posts but even if you have a serious business there is value in creating these types of posts.

Here’s why:

The Algorithm

I know you’ve heard about the Algorithm. When you create a post, not everyone who is following will see it. The algorithm determines who sees your post based on:

  • Engagement with you. People who interacted with your past posts (liked, commented, shared, saved, swiped) are more likely to see future posts.
  • How similar this post is to other types of posts this person interacts with
  • Whether it looks like it’s valuable content. If you create a post that gets a ton of engagement, the algorithm will show it to even more people.
  • Hashtags. If someone frequently engages with posts using similar hashtags to the ones you used, they’re more likely to see your post too.

Fun posts like this often encourage engagement, because people are on Instagram to be entertained, even if they use it for more serious purposes too.

Know, Like & Trust

If you’re like a lot of business owners I know, you have a tendency to be too serious or too business-like on social media.

And while it is important to showcase your knowledge, expertise and your products/services, you also need to let people get to know YOU, the person behind the business. The “Like” in know, like and trust.

These silly, made-up holidays allow your followers to see the lighter side of your personality, particularly if you use the caption to highlight how this holiday relates to you or use a photo of yourself in the post.

For example, for Watermelon Day you could take a photo of yourself eating watermelon then in the caption tell a story about a pip spitting contest you had with your brother as a child.

Engagement

As I said earlier, people who engaged with your posts in the past are more likely to see your future posts.

So when you post about these fun holidays make sure you find a way to encourage engagement. Then if you next post is educational or promotional those people who engaged with your fun post will be more likely to see the serious ones.

For example, for International Dat Day I plan to create a “This or That” post. I’ll ask my followers, “are you a cat person or a dog person?” Most people are one or the other and love to share their opinion.

Plus this is an easy call to action. Your viewers don’t have to think about the answer and they don’t have to work hard to reply. A “cat” or “dog” works.

Now You

I’d love to see what posts you create using my content ideas for Instagram. Tag me on social media or leave a comment below and tell me where I can find your post.

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A post shared by Video Marketing Tips w Andrea (@andreastenberg)

Facebook, Instagram, Know, Like, Trust Factor, Planning, social media
How to Make Your Facebook/Instagram Feed Uniquely You

How to Make Your Facebook and Instagram Feed Uniquely You

Posted on March 15, 2021
by Andrea J. Stenberg

Why does it matter if you make your feed uniquely you? If you’re using Facebook & Instagram to market yourself and your business you need to stand out from all the other people and businesses posting. And particularly you want to stand out from all the other people who do what you do, ie your competition.

How do you do that?

One: Have a Consistent Posting Strategy

Don’t just be posting a bunch of random content just because it’s “viral” or it’s what other people are posting. Have some topics or types of content that you post over and over again. I don’t mean constantly posting “buy from me” posts where you talk about your products and services and try to sell them. I mean educational or entertaining posts that relate to your brand.

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Facebook, Instagram, social media, Videos
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