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Small business owner profiles

Do you have your Google Profile?

Posted on March 4, 2011
by Andrea J. Stenberg

Google has many – many – free services. One of them is to create a public profile using your Google account. It’s really designed for personal, not business use. Google’s blog post claims they’re working on ways for businesses to have a profile. However, you can and probably should create your profile on Google. Just keep the details focused on your business.

You have a main profile picture. I suggest you use the same one as on your Facebook, LinkedIn, Twitter accounts. There’s also a “Scrapbook” where you can post other photos. It kinda reminds me of the Facebook redesign.

There’s a links section where you can post your social media links as well as your website and blog. However, you can also add links in the introduction so you can really make it easy for people to find you.

What good is having a Google Profile?

If you have a Read More→

Profile, SEO

Three Quick Tips for Making a Better Twitter Profile

Posted on January 25, 2011
by Andrea J. Stenberg

Because Twitter is such a short and sweet medium with very few options for creating a profile many people don’t put much thought into their Twitter profile. However, there are a few things you can do to make the most of your Twitter profile.

Your Bio

Don't just have a list of words in your bio

Although your Twitter bio is only 160 characters it doesn’t mean you shouldn’t put some thought into it. A lot of Twitter users just list a bunch of adjectives that describe themselves.

However if you’re using Twitter for business, you need to be a little more strategic.

You want to make sure your most important keywords are used in your profile. You also want some information about why someone should follow you. After all do not try to make a sale with your Twitter profile. You’re just trying to make somebody interested enough to check you out and see what you have to say.

Your Photo

When looking at your Twitter stream you notice that you pay more attention to some people than others. And the way you know it’s them is by their avatar – their Twitter photo. And that’s how people will get to know you as well. Even if you’re tweeting exclusively about your business, I urge you to use a headshot of yourself. Twitter is about giving people a chance to get to know, like and trust you. They don’t want to build a relationship with a brand, they want to build a relationship with a person.

Your Favorites

This is a tip I got from Jeff Herring. Whenever anyone says anything nice about you or your business, save them in your favorites. If someone is checking you out to decide whether or not to follow you, a bunch of comments by other people saying how great you are may tip the balance.

Now of course none of this is going to work if you don’t provide interesting content. You need to make sure that what you tweet about his information people are interested in hearing. You can have the most well-crafted profile on Twitter, but if you’re boring it’s not help you at all.

Andrea J Stenberg

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Are you still struggling with Twitter and the rest of your online marketing? Don’t worry, you’re not alone. Many business owners find online marketing even more challenging than offline marketing. Because I know many of TheBabyBoomerEntrepreneur readers still face this challenge I partnered up with business coach Yvonne McCoy and virtual assistant Carlene Kelsey to create a very special ebook/workbook called Internet Marketing 101: Discover Three Simple Things You Can Do Now to Grow Your Business Online. This FREE ebook is also a workbook and is intended to help you make very real progress with your online marketing.

Just enter your contact information and you’ll get free access to this amazing ebook.

Profile, social media, Twitter

How (and why) this Boomer Launched a Dental Tourism Business

Posted on April 20, 2010
by Andrea J. Stenberg

Welcome to Episode 1 of The Baby Boomer Entrepreneur Podcast. In this new project of mine, I will be interviewing small business owners about how and why they run their businesses. My hope is that by hearing about what others are doing with their businesses, you’ll be inspired to try new things and motivated to reach new heights in your own business.

In this episode I am speaking with Jeffrey Apton. Like many of the interesting business people I know but have never met in person, Jeff and I met on LinkedIn. He has launched a business in an industry I had never heard of: dental tourism. When he told me what he was doing, I knew he was the perfect choice for the launch of the new podcast.

During our conversation, Jeff shared how he stumbled upon the idea, why he got started and what he needed to do to get this business up and running. And of course, I asked him about how he markets the business.

I enjoyed talking with Jeff and I think you’ll enjoy listening to our conversation. And if you’re like me, you’ll probably think of at least three names of people who need his services. If you do, send them to Jeff’s website, PanAmDentalTours.com.

Andrea J. Stenberg

podcast, Profile

Focusing on Existing Customers Was This Entrepreneur’s Key to Success

Posted on October 31, 2008
by Andrea J. Stenberg

In 2000, Harry Wagter moved to Ontario from Alberta and like many out-of-work baby boomers, he had difficulty finding in job in spite of pundits telling us employers need to court older workers. “I was a dinosaur,” says Harry.

He began looking at purchasing a franchise. “I wanted to buy myself a job.”

Harry was interested in looking at the make-your-own wine industry; an industry not available in Alberta at the time. Doing his homework, Harry visited three head offices of three different chains, discussing his options. Rather than start a business from scratch, Harry asked if anyone had an existing franchise they wanted to sell. There was a franchise available in Owen Sound. It had been in existence for about five years and already on its second owner. Harry became the third owner and moved to Owen Sound.

A full-time employee was working in the store and Harry chose to keep him on. “He didn’t stay long,” says Harry. “But long enough for me to learn the ropes.”

The first thing Harry did was run some radio advertising. This proved really successful as his first two months as new owner his sales were the highest the store had ever seen. But Harry thought he could do even better.

He started looking at the store’s database which contained almost 1300 names. Many of these names were not really customers but names picked up at trade shows. After running the store for six months, Harry decided he needed to find out who were really customers. He hired a telemarketer to call everyone on the list. Her purpose was to introduce Harry as the new owner and to delete numbers not in service or people who weren’t really interested.

The telemarketer was really experienced and did an amazing job for Harry. She worked for two and a half months, calling every name on the list. If someone wasn’t home she didn’t leave a message; she called back until she spoke to a person. Eventually she culled the list to about 400 names. After a few months she called these 400 people back announcing a sale. These two rounds of telemarketing resulted in an increase in sales of almost 40 percent.

With the list culled to 400 names of people who are real customers, Harry could then switch to mailings. Because he new mailings were going to people who are actually interested in buying he could keep his costs down and get a good return on his investment.

After his round of telemarketing, Harry focused on the customer experience. He thought since customers are spending $100 or more each time they come in they should be comfortable and enjoy themselves. He updated the store and focused on creating an enjoyable, relaxing environment.

Next, Harry implemented a customer referral program. When an existing customer refers someone new, they both get a discount. The more someone refers, the more of a discount they get.

Not every marketing attempt has been successful however. Harry tried print advertising. “It doesn’t work for me at all,” Harry said. “I think of it as a colossal waste of money.”

Networking doesn’t work for Harry’s business either. Attending the Chamber of Commerce monthly breakfasts has resulted in one or two sales over four years. “You’d think in a small town it would work but it hasn’t.”

On several occasions Harry also tried creating a newsletter. The professional, glossy newsletters were distributed to 20,000 households. Very few new sales resulted.

One thing Harry has avoided was having sales or competing with other wine-making establishments on price. When you discount you have to work harder for the same money. Instead he focuses on his existing customers, and never offers something to new customers that he doesn’t also offer existing ones. “Why should I offer a discount to someone waling in for their first batch of wine when I have someone coming in for their 15th batch that year?”

Buying an existing business was really the right decision for Harry. “I didn’t have to reinvent the wheel. I just had to do it better than anyone else.” And clearly he has done it better. Since buying the store Harry has grown the business to 900 regular customers and does double the business he did in the first year.

Andrea J. Stenberg

Marketing Basics, Profile

Interview with a million dollar blogger

Posted on July 27, 2008
by Andrea J. Stenberg

Whoever said bloggers can’t make BIG money had not heard this story.

Yaro Starak – my blogging coach – interviewed his previous student, Alborz Fallah, who is the owner of caradvice.com.au – a car blog for Australians, which was valued at $5 million dollars and generates close to $50,000 a month.

You can listen or read the interview here –

Alborz Fallah Interview – Million Dollar Blogger

Alborz started his blog like most people, sitting at home, writing content each day outside of the time he spent at his full time job. His blog grew, he started making money and he just kept working.

Eventually he was approached by people who wanted to buy his blog. He said no, until someone came along who only wanted to buy a share in the site and help it continue to grow. Alborz agreed and
his blog immediately went from part time hobby, to full time business.

Today Alborz’s blog has full time employees, he travels to Europe to test some of the most prestigious cars in the world and it’s fair to say he is living a dream – making big money writing about a topic he loves.

In this interview you can hear Alborz talk about how he grew his traffic, how he brought on investors to help grow his site and what’s it like being in charge of a multi-million dollar blog.

It’s worth listening to this interview because you can learn some key things to help with your own quest to make a profitable blog, for example:

  • How Alborz chose the topic for his blog is a great lesson for anyone else out there struggling to come up with a blog topic
  • The search engine advice Alborz offers is powerful yet simple and will immediately help your own blog get more traffic, if you follow it
  • The story of how investors came on board to take Car Advice to the next level is unique, but definitely worth hearing because it shows how you can grow a blog from just making a few hundred dollars, to making six or seven figures a year.

The interview is available for instant download in MP3 or text transcript. Here’s the link again –

Alborz Fallah Interview – Million Dollar Blogger

Yaro released this video to inspire people to believe what is possible with a blog.

If you want to follow in Alborz’s footsteps, consider taking on Yaro as your blog coach and join his Blog Mastermind coaching program and you might just become the next Alborz.

Andrea J. Stenberg

Business Basics, Profile
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