Marketing Basics to promote and market your small business
This week’s Blogging Boomers Carnival is hosted by Ann Harrison at her Contemporary Retirement Coaching blog. Ann has some wonderful resources for helping people transition into retirement. The include her Retirement Detox Program complete with ebook and course. Her site is full of great information so when you’re finished checking out this week’s carnival, take […]
Blogging Boomers Carnival #85 is ready for viewing Read More »
Monday I had the pleasure of being a judge in the Construction Writers Association Marketing Communications Awards. It was an interesting experience as I don’t think I’ve ever looked at so many promotional pieces in one day – over 60 in three different categories. After looking so closely at such a large number of marketing
Key ingredients of a good marketing campaign Read More »
Start off the week with some great new posts by the members of the Blogging Boomers Carnival #83. This week’s Carnival is hosted by Gen Plus. Written by Janet Wendy Spiegel, this blog is about jobs and life for those aged 50 and older. Even if you’re a hair younger than 50, I think you
Blogging Boomers Carnival #83 is at Gen Plus Read More »
BloggingBoomers is a collection of bloggers writing for the middle aged reader. They are an interesting and eclectic bunch and I’m excited that The Baby Boomer Entrepreneur has been invited to join their group. These blogs cover a variety of topics including health, finance, marriage, retirement, nostalgia, and a look at mid-life. Each week a
BloggingBoomers Carnival #82 is at LifeTwo Read More »
I’d like to introduce you to Scary Ned. Recently my son took a class at the art gallery. Seven girls and my son had to make life-sized stuffed people. They had to cut fabric, learn to use a sewing machine, paint the faces and add hair. I was quite proud of my son because he’s
Are Your Customers Looking for a Scary Ned? Read More »
To really grab attention with your marketing, you need to make your readers identify with your message. A powerful way to do this is with a case study. A case study is essentially a customer success story. It works because, if done properly, your readers will identify with your customer, recognize their own problem and
Use Case Studies to Really Connect With Your Prospects Read More »
If you have ever wondered how someone makes a six-figure income online using a blog, I have a video you just HAVE to watch. Here’s the link: Conversation Blogging If you’ve been reading this blog for a while, you’ve heard me talk about Yaro Starak. Yaro’s a well-respected blogger and blog trainer (he trained me),
Make Money From A Blog – This Video Tells You How Read More »
Since I’m frantically trying to get ready to leave town for vacation in Ottawa and Montreal, I didn’t have time to write a new blog post for today. Fortunately, this article by one of my favorite internet marketers, Alexandria Brown, came across my desk. I hope you enjoy this “guest” writer. One day a few
“Should You Market to Pleasure … Or Pain?” Read More »
The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills. And to top it off, they’re all
Social Media, SEO and RSS Are Just Tools In Your Marketing Toolbox Read More »
I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.
Creating Community is the New Business Paradigm Read More »