Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
While getting started on Twitter is fairly easy, there are some advanced strategies that may take new users some time to figure out. One of those is the hashtag (#). Hashtags are used for following conversations on Twitter. Putting a # in front of a word or code allows everyone to see what’s being said […]
What the heck is a Twitter Hashtag? Read More »
One of the most common questions I get from business people about using Facebook is about how to appear professional while still maintaining personal relationships. I do confess that this can be tricky proposition, but if you plan ahead you can maintain your Facebook profile for both uses. It helps if you make this decision
Using Facebook Privacy Settings To Control Who Sees Your Content Read More »
This past week I was on vacation at the in-laws cottage. My son brought a friend and the two of them spent much of the week listening to music by the Arrogant Worms. They listened so much that every time I woke in the middle of the night I’d have one of their songs running
I’m Boring or How to market yourself without being controversial Read More »
Have you been holding off on creating a LinkedIn profile because you’re not sure it will be of value to you? Here’s my short list of businesses that need to be on LinkedIn and how it benefits them. Even if your business type isn’t listed here, you may get ideas on how to use LinkedIn.
7 Businesses that should use LinkedIn Read More »
I hate it when software or online tools change. Even minor tweaks mean I have to learn something new. And sometimes it seems like they’ve made changes just for the sake of making changes. Can you say Microsoft Office? However, I must admit I like the changes made to the inbox for your LinkedIn account.
Using LinkedIn: The new inbox Read More »
About a year and half ago I wrote a post called “Should You Send an Automated DM to New Twitter Followers?” In case you haven’t read it, I was against it. Shortly after I wrote that post, the number of automated direct messages (DMs) I received declined. In fact, for several months I received almost
Using Twitter: Another Look at Sending Automated Direct Messages Read More »
Normally whenever a piece of software or a social media site makes major changes it pisses me off. It means I have to devote time to the learning curve – how do the changes work and what buttons do I need to press in order to do what I used to be able to do
Using LinkedIn: Learn about changes to LinkedIn Groups Read More »
Sometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online
Are Large Corporations Beating Small Business At Social Media? Read More »
Many companies struggle with how to use Twitter effectively within their business. It’s true whether you’re talking about solopreneurs or large corpororations. The following video is an interview with Jeremy McPeek, V.P. Digital of the Phoenix Suns. He talks about how the Suns are using Twitter and he has some good advice. When talking about
Learn How to Manage Your Company’s Use of Twitter from the Phoenix Suns Read More »
Are you still on the fence about creating a Facebook Fan Page for your business? You shouldn’t be. Here are seven reasons why your business needs a Facebook Fan Page: According to a recent report by Syncapse, on average, Facebook fans spend an additional $71.84 on products for which they are fans compared to those
7 Reasons to Have a Facebook Fan Page For Your Business Read More »