Setting your social media marketing goals

What are your social media marketing goals?
Spread the love
Set goals for your social media marketing
Waiting for everyone to arrive for the workshop

Earlier this week I did a workshop in Port Elgin for the Saugeen Shores Business Enterprise Centre. We were talking about social media integration.

One thing I told people is to consider your social media marketing goals. One goal may be to get more followers – after all, if you’re posting on Google+ but only have three followers it’s like walking down the street talking to yourself.

But large numbers aren’t the only important thing. If you get thousands of followers but none of them give a crap about you and your business, that’s not really any What are your social media marketing goals?better. You need to find a balance between the number of followers and connecting with people who are truly engaged in what you do.

A second goal will be to get people to visit your website. This is where blogging is helpful. It gives people a reason to visit your website and keep coming back.

A third goal may be to get people onto your email list. You might send people to an opt-in page on your website or have one built into your Facebook page.

A fourth goal would be to get people to call you or visit your store. If you can get someone to talk to you then you’re much closer to turning them into a customer.

A fifth goal could be to educate your audience or entertain them. That is one of my main goals in my social media marketing. That’s why I share tips and links to other people’s posts. And when I hear from my followers, they tell me they appreciate these links.

Of course, you may have more than one goal in your social media marketing. And once you know what your goals are you can start posting with the goals in mind. This can help you decide what content you should be posting.

So if you’re trying to decide whether you should tell people what you ate for lunch, ask if it helps you meet one of your goals. For me, it wouldn’t. However, it may make sense for a weight-loss coach to share her meals.

Do you have a goal for your social media marketing that I missed? Please leave a comment and share your thoughts.

Follow me on social media




Related posts

People ask Andrea Stenberg How long should your live videos be

How Long Should Your Live Video Be?

Spread the love

Spread the loveTweetLive videos are a great way to increase your visibility while building the know, like & trust factor with your audience. But how

Read More »
Short Live Videos

Recycle your short live videos for a bigger impact

Spread the love

Spread the loveTweetSometimes when I’m talking to clients about recycling their short live videos the question invariably arises, “won’t people get bored seeing the same

Read More »
What to say on live videos: be a smarty pants

What to Say On Live Videos Part 2:

Spread the love

Spread the loveTweetShow Off Your Expertise To figure out what to say on live videos you first need to think about your overall goal. Ultimately

Read More »