Posts about LinkedIn, Facebook, Twitter and other social media sites and social media marketing
Sometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online […]
Are Large Corporations Beating Small Business At Social Media? Read More »
A tool for managing Twitter, Facebook & other social media Monitoring your connections, updating your status and just staying on top of your social media presence can become a challenge as your numbers of connections grows, particularly when you have more than a couple of hundred connections. Even for just Twitter, if you want to
A Review of Hootsuite (vs TweetDeck) Read More »
I wish I could take credit for the term “social poop” but sadly I can’t. I first learned the term from Andy Fogarty in a wonderful blog post called How To Create Social Proof In 3 Simple Steps on the Laura Roeder blog. Andy defines social poop as the stuff you get from Twitter feeds
Don’t Be Guilty of Creating Social Poop Read More »
Although I have a StumbleUpon account and have the plugin installed in my web browser I have to confess I haven’t really done much with this social bookmarking site. There are just so many hours in the day and I can’t do everything. However, I recently added an analytics tool to my blog admin page.
A brief introduction to StumbleUpon Read More »
Many small business owners view social media sites like Facebook, LinkedIn, and Twitter as an exciting new shortcut for marketing their business. They think social media magical solution; if they sign up customers will flock to their website or store front. It’s as if marketing no longer has to be work. Well I hate to
The biggest secret for using social media Read More »
When I’m out speaking to business people, just about everyone has heard of Twitter. But in spite of the phenomenal growth Twitter has experienced, the majority of people I meet still haven’t given it a try. The main reason people give is “I just don’t get it. Why does anyone care that I’m having lunch
7 Rules for Marketing with Twitter Read More »
One of the reasons social media has become so pervasive is that we all prefer to do business with people we know, like and trust. We’ve become suspicious of marketing and advertising; too often people don’t deliver what they promise. We can’t afford to spend our money on the unknown. But if I know you,
Your Reputation is Everything on LinkedIn Read More »
Of all the social media sites, LinkedIn is probably the most natural fit for baby boomers. It’s more professional and more formal. The rules for using the site are more structured which I think makes it a little easier for us boomers to navigate. But in spite of this, may be aren’t getting the most
7 Ways Baby Boomer Entrepreneurs Can Use LinkedIn Read More »
Recently I was reading a blog post by social media and communications expert Dave Fleet – Getting Started: Social Media Policies For Your Company where he discusses what corporations need to consider when it comes to employees using social media – both at work and at home. It got me thinking. What if you’re a
Do Religion and Politics Mix with Social Media Marketing? Read More »
First thing every morning I open my email, then my web browser, then Word then TweetDeck. The same order every morning. Yes, it’s a tad anal but I don’t even have to look at the screen to switch between applications. This morning when I opened TweetDeck I found a flurry of retweets (people passing along
Twitter Basics: How Virtual Small Talk Can Build Relationships Read More »