Posts about LinkedIn, Facebook, Twitter and other social media sites and social media marketing
You would never dream of attending a business meeting in a bathing suit or ripped jeans. And yet, many business professionals do the equivalent with their website and social media profiles. Even people with great profiles and intelligent comments sometimes drop the ball with their photograph. People like to network with people, not anonymous computers, […]
What Does Your Social Media Photograph Say About You? Read More »
Going to a conference or other industry event can be a great boost to your business. You learn new things, hear about future trends and network within your industry. But if you’re a solopreneur, particularly if you’re outside of a major urban centre, how do you find out about events and how do you figure
Use LinkedIn Events to Find Industry Events Read More »
One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …” However, if you’ve built a good social media network, you can have the next best thing. I’m currently organizing a course
Have a problem? Use Social Media to Solve It Read More »
If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites
You Have Two Goals with Social Media Marketing Read More »
Those who haven’t tried the micro-blogging tool Twitter – and even some who have – wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships? It took me a while to figure it out, but now that I know the secret, I’ve found Twitter
How to Use Twitter to Build Business Relationships Read More »
The more I use Twitter, the more I have come to rely on it. It’s fast, fun to use and has become an essential business tool. In spite of this, I frequently get questions from people who have heard of Twitter but have never used it. The gist of most of the questions is “what’s
7 Ways to Use Twitter For Fun & Profit Read More »
The other day someone on a committee I’m on didn’t receive the email notice about the last meeting – even though everyone else did and she’s received emails from this person in the past. Recently I’ve been hearing a lot of grumbling about people not receiving emails. Even emails from people who have been “white
What to do when your emails go missing Read More »
Yesterday LinkedIn announced an amazing new feature on their site: you can now have discussions within your LinkedIn groups. It seems like a no-brainer to me, but for a long time LinkedIn groups didn’t have this feature. All you could really do with a group you were a member of is look at the profiles
Join the discussion on LinkedIn Read More »
One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously. Because social media sites can be a real time sink, you really need to put some
Combine Your Social Media Tools To Save Time and Maximize Results Read More »
For a different view of social media as a business tool you need to read Alan Weiss’ blog post Blogs, Facebook, Twitter, and Chance. Weiss writes: Now, I know, that there are “experts” all over the place claiming that social networking is going to replace traditional marketing, and customers talking to customers will determine the
Not Everyone Believes in Social Media Read More »