This post explains what Twitter is and gives ten reasons why small business owners should use it.
What is Twitter and Why A Middle-Aged Small Business Owner Should Bother With It Read More »
I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.
Creating Community is the New Business Paradigm Read More »
When I was a teenager I was a competitive swimmer. In the evenings when other kids were hanging out at the mall I was in the gym lifting weights or in the pool doing laps. In the early morning while other kids were still sleeping, I was back in the pool. On weekends, instead of
What I Learned By Not Achieving My Olympic Dream Read More »
They say, “We need more steady, loyal employees.”
I say, “We need more ‘freaks’ who routinely tell those in charge to take a flying leap … before it’s too late.”
The above quote is from The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. This remarkable book is edited by Seth Godin and is written by a collection of 33 writers Godin invited to participate in this book, which raises funds for charity.
This quote came from the chapter entitled: They Say I’m Extreme. I include it today because it speaks to the heart of my struggles with entrepreneurship.
It’s Time to Be Extreme Read More »
When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere,
What to do with your Facebook Friends Once You’ve Got Them Read More »
If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.
How to Grow A Useful Facebook Network Read More »
Blogs, ezines, Facebook, LinkedIn, and Twitter are all great ways to disseminate information and let prospects get to know, like and trust you enough to want to spend money on your products and services. The more information you put out there, the more people can get to know you. And not just professional advice and
Are You Sharing Too Much on the Web? Read More »
We’ve all heard the expression the cobbler’s children go barefoot. Well I’ve been running around barefoot for the past several years. When I first started my full time copywriting business three years ago, one day I looked at the calendar and realized I had a networking meeting coming up and I didn’t have any business
Here’s my new logo – finally! Read More »
The other day I was getting ready to send some marketing information to a potential client. Included was a link to my other website (www.stenbergwrites.com). Since I use this site primarily as an online portfolio for potential writing and marketing clients, it doesn’t change often. Weeks may go by between times I visit this site.
Is your website still live? Read More »
Often when we start a business we focus on the entrepreneurial skills we need – marketing, sales, financial planning. We’re done with the corporate world. We put corporate skills like managing staff out of our heads. But no matter how small your business is when you start, at some point, if you continue to grow,
Are you a good manager? Read More »