Feel like there’s already a bigger expert in your niche? Here’s why being a few steps ahead often makes you the better guide, not the lesser one.
You Don’t Need to Be the Top Expert. You Need to Be a Few Steps Ahead. Read More »
When I first started my business in 2005, I was working as a copywriter, writing white papers, brochures and web pages for businesses. As I was networking to promote my own business, I noticed something interesting. I kept meeting really talented people, usually entrepreneurs who had left successful careers to start businesses they were passionate
The Hidden Reason Talented Experts Struggle to Get Clients Read More »
How to Become More Visible Online Without Feeling Salesy or Self-Promotional If you’ve been wondering how to become more visible online, you’re not alone. Many talented coaches, consultants and service providers struggle with visibility because they worry about sounding self-promotional or pushy. I think a lot of talented experts stay invisible because they’re asking the
The People Who Need Your Help Can’t Hire You If They Can’t Find You Read More »
Like a lot of entrepreneurs, I’ve been cautiously dipping my toe into the AI waters, using AI to generate content. There are some AI tools I use almost daily. I frequently “write” by recording a voice note on my phone then uploading it to TurboScribe to create a transcript. It’s AI creating the transcript but
Can AI-Generated Content Be Copyrighted? How I Use AI in My Business Read More »
I had a great conversation about how to make make video the foundation of your marketing during the It’s Not Rocket Science: Five Questions Over Coffee Podcast. If you’d rather listen, this to the podcast—feel free to hit play on the embedded episode and enjoy it over… well, coffee. Most coaches, course creators, and healers
Make Video the Foundation of Your Marketing (Not a Side Project) Read More »
Ever sit down to record a video, stare at the camera, and think… “I have no idea what to say”? You’re not alone. Even the most seasoned content creators (coaches, healers and entrepreneurs) have moments where inspiration just disappears and they just don’t have any video content ideas. Now, ideally, you’d always have a video
What to Say on Video When You’re Stuck (Video Content Ideas for Coaches & Entrepreneurs) Read More »
In this post, video strategist Andrea Stenberg shares how she went from avoiding the camera to using video to attract clients—plus simple, authentic strategies you can use to do the same.
If you’ve ever sat down to edit a video and thought, “There has to be an easier way,”—you’re absolutely right. That’s why I wrote this blog post: to show you video editing with Descript, an A.I. assisted video editing tool. For a long time, I used Camtasia for all my video editing. I liked it,
How I Use Descript to Save Hours Repurposing Videos (Without Losing My Mind) Read More »
One of the most common questions I get asked by business owners is: “How long should my marketing videos be?” And while I wish I had a simple, one-size-fits-all answer… the truth is, it depends. But before we get to the “how long,” let’s talk about why video length actually matters. Why Video Length Matters
How Long Should Your Marketing Videos Be? (Spoiler: It Depends) Read More »
Did you know that 60% of marketers avoid video marketing because they think it’s too time-consuming, too expensive, or just not for them? The truth? Video is one of the fastest ways to build trust, attract clients, and grow your business—when you do it right. But if you’ve been holding back because of something you