“Everybody wants to be lead by somebody with a high level of leadership than themselves.” In this video, sales and leadership coach Rich Grof shares some advice on how to use leadership skills in the sales process. This is some important information because I’ve noticed that many entrepreneurs are very skilled at what they do […]
Although I love speaking in front of groups, I know it scares the pants off other people. In fact, when I teach at the college, I have often had a student in tears about having to give presentations. But speaking in front of a networking group can be an invaluable marketing strategy. In this great
Learn Ivan Misner’s 5 Tips For Getting Past Your Fear of Presenting Read More »
LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’re trying to grow your business, it doesn’t make sense not to expand your network on LinkedIn. If
Video: Why You Should Connect With People You Don’t Know on LinkedIn Read More »
This is a video by productivity guru David Allen. Allen is author of the best-selling author of Getting Things Done: The Art of Stress-Free Productivity. This book is a classic and has a treasured place on my bookshelf. These days however, I often find it easier to consume non-fiction via audio or video. Therefore, today
Getting Organized: Dealing With Interruptions Read More »
The 5th Facebook marketing myth is that you must keep your personal profile and your business page (fan page) 100% separate. However, what better way to let potential customers get to know, like and trust you than to let them see the real you on Facebook? Don’t miss the other 4 videos in the series.
Facebook Marketing Myth 5 – Keep Personal and Professional separate Read More »
In video number 4 in the series 5 Facebook Myths Sabotaging Your Facebook Marketing I address the issue of how much time social media marketing seems to take. However, the truth is Facebook marketing doesn’t have to take over your life. Here are some suggestions to avoid having Facebook marketing consume hours of your life. Did
Facebook Marketing Myth #4 – It takes too much time Read More »
Here’s the third video in the series 5 Facebook Myths Sabotaging Your Facebook Marketing. In this video I address the myth that if your business is B2B (you sell products or services to other businesses) then Facebook marketing isn’t for you. Did you miss the previous videos? Video one is Facebook marketing is only for kids.
Facebook Marketing Myth #3 – Facebook is only for B2C Read More »
When I talk to people about marketing online, I’ve discovered that there are a lot of myths about social media in general, with Facebook taking the lead. I created a series of videos to dispel those myths. The most common myth is: “Facebook is good if your customers are young. My customers are older so
5 Facebook Myths that Sabotage Your Facebook Marketing Myth #1 Facebook is for kids Read More »
Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business. For
How to Add Google Analytics to your WordPress Blog Read More »
According to Statistics Canada, 64 percent of Canadians who “window shopped” online, later went to a “bricks and mortar” location to purchase that product. That statistic doesn’t surprise me. What does surprise me is that less than half of small business owners have a website for their business. If you’re one of that half who
Yes Virginia, you do need a website. Read More »