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video marketing for coaches

What’s Possible When Coaches Use Video Marketing

Posted on June 1, 2022
by Andrea J. Stenberg
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The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.”

But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in?

What’s possible?

Let’s look at video marketing. What is actually possible to achieve with your videos?

This week one of my clients, a business coach, had an amazing result from her live videos.

It didn’t come from her first video. Not even her 10th.

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Facebook, Instagram, social media, Videos, YouTube Marketing
How took great on Zoom

How to Look Great In Zoom Meetings

Posted on May 27, 2022
by Andrea J. Stenberg
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It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn.

We all say looks don’t matter but in reality when people meet you for the first time (even if it’s virtually) your appearance plays a role in the first impression you make. And as they say, you never get a chance to make another first impression.

That’s why I invited Arlene Stearns onto Facebook to chat about the 5 Keys to Showing Up Powerfully on Zoom. Arlene helps entrepreneurs and professionals create a distinctive personal style that boosts their confidence and revenue.

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Videos
What to say on live videos: be a smarty pants

What to Say On Live Videos Part 2:

Posted on October 19, 2021
by Andrea J. Stenberg

Show Off Your Expertise

To figure out what to say on live videos you first need to think about your overall goal.

Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.

In my previous post I talked about how and why you need to get personal on your videos so your viewers can see the person behind the business.

Today I’m talking about showing your expertise. It’s not enough to tell people you’re an expert or list your qualifications. No one really cares plus it’s boring.

What you want to do is SHOW your audience how much you know. Let them see that you’re knowledgeable about your industry. You are an expert.

You’re not yet talking about your products and services or what you sell. You’re continuing to build that know, like and trust  by letting people see what you know.

You want them to watch the video and start thinking “wow, if this is what she shares for free, what kind of value am I going to get if I actually hire her?!?”

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Know, Like, Trust Factor, social media, Videos
What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Posted on October 17, 2021
by Andrea J. Stenberg

Getting Personal (Not Private)

Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.

Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.

Live video even beats prerecorded video.

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Facebook, Instagram, Know, Like, Trust Factor, social media, Videos, YouTube Marketing
6compelling reasons to start video marketing

6 Compelling Reasons You Need to Start Video Marketing

Posted on October 13, 2021
by Andrea J. Stenberg

Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now.

Whether you’ve never shot a single video or you’ve done a few but it’s not a consistent part of your social media marketing strategy, if you want to grow your business you need to consider adding video to your social media marketing strategy.

Here are the six reasons you need to start (or just scroll down and watch the video if you prefer).

Video is Easy and Everywhere

In the early days of video it was complicated to create and even difficult to watch. Your audience needed to download software, create an account and figure out how to make it work. And the bandwidth was low so quality was poor.

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Facebook, social media, Videos, YouTube Marketing
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  • What’s Possible When Coaches Use Video Marketing
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