Going live helps you gain visibility, show off your expertise and generate leads for your business.
But only if people actually watch your videos!
It’s important to remember that video marketing (and in fact all marketing) is not a get rich quick scheme. It’s the difference between farming and hunting. You plant sees today and harvest them down the road.
However, if you are making these live video intro mistakes they are costing you views.
Read More→While content is the most important part, choosing the right background for your videos makes a big difference. The goal is to make YOU, not your background, the star of your videos.
If you’re a coach, consultant or other small business owner making occasional videos as part of your marketing, you probably don’t have the space to set up a dedicated home studio, nor do you need one.
You also don’t want a complicated setup that takes a lot of time to put up and take down each time you want to record a video. When you have the inspiration or the time to record a video, you want to be ready to go at a moment’s notice. Anything that slows you down (like a complicated backdrop) will decrease your chances of actually getting to the point of hitting record.
Read More→Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts.
Before I answer whether you should be marketing with YouTube Shorts, let’s define what exactly are YouTube Shorts. YouTube Shorts are YouTube’s version of Instagram Reels, which are Instagram’s version of TikTok (there’s a fair bit of cannibalisms in the social media world).
Read More→Scheduling a Live Video takes time. You need to choose a topic, create a great title, plan your content and then actually go live.
Naturally, if you’re trying to use Live Videos to get new clients you want to make sure you schedule your Live Videos at the best time so you get the most viewers.
But when’s the best time to go live? The answer may surprise you.
Read More→Sometimes when I’m talking to clients about recycling their short live videos the question invariably arises, “won’t people get bored seeing the same material over and over again?”
Not only will they NOT get bored, it actually helps them learn, understand and remember what you’re teaching in your videos.
For example:
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