When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.
Why Use Images?
Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)
Tweets with images receive 150% more retweets than tweets without images. (Source)
BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)
Facebook posts with images see 2.3X more engagement than those without images. (Source)
Start with Great Photos
One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.
The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.
The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business. Read More→