Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
Whenever I mention Google Plus to a group of small business owners I get a collective groan. “Not ANOTHER social media site!” However, I want to tell you that Google Plus is not just another social networking site. It has rapidly grown from a site for nerds to a social media powerhouse that is now […]
In my very first Google+ “Hangout on Air” I interviewed Dina Eisenberg about using Google Plus. During our discussion I asked Dina about using Google Plus for connecting, networking and marketing. We discuss growing your connections; Circles, shared Circles and Circle management; Communities; managing your time on social media and more.
Talking about Google Plus with Dina Eisenberg Read More »
You have one chance to make a first impression. That’s why Cynthia Sanchez of OhSoPinteresting.com suggests we change the cover on our Pinterest boards. Pinterest is such a visual medium that if you want to attract followers, even the covers of your boards need to be appealing. Choosing an image that reflects the content of the
Pinterest Tips: How to Change a Board Cover Read More »
Still on the fence about Pinterest as a business tool? This strategy from Joan Stewart, aka the Publicity Hound, is simple and frankly brilliant. Her Pinterest board 50 Free Publicity Tips includes simple graphics, each with a tip for publicity. All the pins are the same, with only the number and tip changing, so there’s
Pinterest Tips: How to Rank on Google While Pinning Non-visual Topics Read More »
Content marketing is an important tool for promotion and getting people to know, like and trust you enough to become a customer. But it takes time. And not everyone reads blog posts. That’s why you need to repurpose your content. Reuse your great idea in several media formats to reach the most people. Would you
Infographic: Drive Traffic by Repurposing Your Content Read More »
As I’ve said before, Pinterest is a great tool for driving traffic to your website. It’s already the second best referral source from social media for my site, only below Facebook. And I truly believe if I put more effort into my Pinterest marketing the results would be even better. That’s why I was pleased
Pinterest Tips: Simple Pinterest SEO Read More »
Like just about every social media site I use, when I first heard about Pinterest I thought it was fun to use, but was kinda stupid if you’re in business. But as I’ve written in recent blog posts, I’m experimenting with Pinterest. What really caught my attention was a podcast I heard where it was
Pinterest for Business? Here are 10 Tips Read More »
Having a professional LinkedIn profile can really enhance your image or brand. It establishes your authority, makes you look more professional and can make even the smallest business look like it can compete with bigger companies. This slide show, created by LinkedIn, talks about your profile, your company page and how to engage on LinkedIn.
How to Amplify Your Brand on LinkedIn Read More »
As a marketing expert I jumped onto Pinterest fairly early so I could advise my clients. I found Pinterest to be fun – addicting even. More so than even Twitter or Facebook, I found hours disappeared as I looked at pins, repinned and just plain wasted time. But does Pinterest have a business use? I
Pinterest Marketing: is it a good idea for small business? Read More »
When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people. But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social
How to Set Up a Google Plus Account So You Can do Hangouts Read More »